‘<i>I warmly recommend this book as a valuable contribution to Elgar's series of Research Agendas and indeed as a handbook that will inspire researchers in the digital transformation domain to consider multidisciplinary perspectives in their future research endeavours.’</i>

- Robert M. Davison, Information Systems Journal,

<i>‘The book </i>A Research Agenda for Digital Transformation<i> gives a rich and comprehensive overview of a variety of facets that need to be considered when digitally transforming businesses. In doing so, it taps on multiple disciplines that offer valuable insights in marketing, logistics, privacy, security, strategy, the internal organization, and information systems. Its broad scope is appealing for different stakeholders that are involved in digital transformations.’</i>

- Els Breugelmans, KU Leuven, Belgium,

<i>‘The book is a must-read for anyone struggling to navigate today’s digital landscape. It not only offers an agenda to guide future research on the impact of digitalization on business ethics, models, and processes, but it also prescribes strategies for practitioners to leverage technological advances for innovation and value creation.’</i>

- Chee-wee Tan, The Hong Kong Polytechnic University, Hong Kong,

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation. Examining the myriad of applications of digital transformation within the business landscape, such as within data science, digital supply chains and digital ecosystems, contributing authors detail the rapidly broadening capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved cyber security management to rapid data analysis. Ultimately, the book emphasizes the concept of business model innovation as the major factor in successful digital transformation. Academic researchers of organization, marketing and business ethics interested in studying digital transformation will find this Research Agenda to be highly beneficial. Due to its practical implications, managers and practitioners hoping to involve themselves in digital transformation projects will additionally benefit from this exciting volume.
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Contents 1 Introduction to A Research Agenda for Digital Transformation 1 John Qi Dong and Peter C. Verhoef PART I MULTIDISCIPLINARY PERSPECTIVES ON DIGITAL TRANSFORMATION 2 A strategic innovation perspective on digital transformation: the example of small and medium enterprises 11 Thijs Broekhuizen, Dinh Khoi Nguyen and Nicolai Etienne Fabian 3 A process-oriented perspective on digital transformation 45 Jan vom Brocke, Manuel Weber and Gregor Kipping 4 A market-oriented perspective on digital transformation 69 P. K. Kannan and H. Alice Li PART II CAPABILITIES AND RESOURCES OF DIGITAL TRANSFORMATION 5 Data science in digital transformation 93 Jaap E. Wieringa 6 Retail platformization in digital transformation 131 Julian R. K. Wichmann and Werner J. Reinartz 7 Open innovation in digital transformation 165 Chee-Wee Tan and Bingqing Xiong 8 Supply chain and logistics in digital transformation 187 Ilke Bakir, Marjolein Aerts-Veenstra, Kees Jan Roodbergen and A. Berfu Ünal PART III IMPLEMENTATION AND IMPACT OF DIGITAL TRANSFORMATION 9 Change management for digital transformation 227 Albert Boonstra 10 Cybersecurity management for digital transformation 257 Guy Alain Sylvanus Kouyo, Rohit Nishant and Hager Khechine 11 Data analysis for digital transformation: the example of willingness to share personal information 283 Christopher Schumacker, Felix Eggers, Peter C. Verhoef and Peter Maas 12 Business ethics for digital transformation 331 Daniel Malan
Les mer
‘I warmly recommend this book as a valuable contribution to Elgar's series of Research Agendas and indeed as a handbook that will inspire researchers in the digital transformation domain to consider multidisciplinary perspectives in their future research endeavours.’
Les mer

Produktdetaljer

ISBN
9781035306428
Publisert
2024-09-20
Utgiver
Vendor
Edward Elgar Publishing Ltd
Høyde
234 mm
Bredde
156 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
370

Om bidragsyterne

Edited by John Qi Dong, Associate Professor of Information Systems, Nanyang Business School, Nanyang Technological University, Singapore and Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands