Research Agenda for Digital Transformation Multidisciplinary Perspectives
Produktdetaljer
Om bidragsyterne
Edited by John Qi Dong, Associate Professor of Information Systems, Nanyang Business School, Nanyang Technological University, Singapore and Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands‘<i>I warmly recommend this book as a valuable contribution to Elgar's series of Research Agendas and indeed as a handbook that will inspire researchers in the digital transformation domain to consider multidisciplinary perspectives in their future research endeavours.’</i>
- Robert M. Davison, Information Systems Journal,
<i>‘The book </i>A Research Agenda for Digital Transformation<i> gives a rich and comprehensive overview of a variety of facets that need to be considered when digitally transforming businesses. In doing so, it taps on multiple disciplines that offer valuable insights in marketing, logistics, privacy, security, strategy, the internal organization, and information systems. Its broad scope is appealing for different stakeholders that are involved in digital transformations.’</i>
- Els Breugelmans, KU Leuven, Belgium,
<i>‘The book is a must-read for anyone struggling to navigate today’s digital landscape. It not only offers an agenda to guide future research on the impact of digitalization on business ethics, models, and processes, but it also prescribes strategies for practitioners to leverage technological advances for innovation and value creation.’</i>
- Chee-wee Tan, The Hong Kong Polytechnic University, Hong Kong,
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation.
Examining the myriad of applications of digital transformation within the business landscape, such as within data science, digital supply chains and digital ecosystems, contributing authors detail the rapidly broadening capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved cyber security management to rapid data analysis. Ultimately, the book emphasizes the concept of business model innovation as the major factor in successful digital transformation.
Academic researchers of organization, marketing and business ethics interested in studying digital transformation will find this Research Agenda to be highly beneficial. Due to its practical implications, managers and practitioners hoping to involve themselves in digital transformation projects will additionally benefit from this exciting volume.