Research Agenda for Digital Transformation Multidisciplinary Perspectives Dong, John Q. Innbundet / 2024 / Engelsk
Creating Value with Big Data Analytics Making Smarter Marketing Decisions Verhoef Peter C. Heftet / 2016 / Engelsk
Loyalty Programs Generalizations on Their Adoption, Effectiveness and Design Bijmolt, Tammo H.A. Heftet / 2011 / Engelsk
Consumer Informational Privacy Current Knowledge and Research Directions Beke, Frank T. Heftet / 2018 / Engelsk
Creating Value with Data Analytics in Marketing Mastering Data Science Verhoef Peter C. Innbundet / 2021 / Engelsk
Creating Value with Data Analytics in Marketing Mastering Data Science Verhoef Peter C. Heftet / 2021 / Engelsk
