Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Malhotra Naresh K. Heftet / 2016 / Engelsk
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Malhotra Naresh K. Innbundet / 2015 / Engelsk
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Malhotra Naresh K. Heftet / 2016 / Engelsk
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Malhotra Naresh K. Innbundet / 2014 / Engelsk
Toward a Better Understanding of the Role of Value in Markets and Marketing Vargo Stephen L. Innbundet / 2012 / Engelsk
Relationship Marketing Re-Imagined Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships Malhotra Naresh K. Heftet / 2016 / Engelsk
Marketing Accountability for Marketing and Non-Marketing Outcomes Kumar V. Innbundet / 2021 / Engelsk
