This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint - Rajan Varadarajan Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives - Jakki J. Mohr, Linda L. Price and Aric Rindfleisch A Stakeholder Marketing Approach to Sustainable Business - Tracy L. Gonzalez-Padron, G. Tomas M. Hult and O. C. Ferrell Turning to Sustainable Business Practices: A Macromarketing Perspective - Mark Peterson and Matthew B. Lunde No Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability - Seonaidh Mcdonald, Caroline J. Oates and Panayiota J. Alevizou Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective - Bipul Kumar and Nikhilesh Dholakia Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market - Diane M. Martin and Terhi VaIsto