Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.
Les mer

Produktdetaljer

ISBN
9780030331015
Publisert
2002-05-01
Utgave
8. utgave
Utgiver
Cengage Learning, Inc; South-Western
Vekt
1000 gr
Høyde
254 mm
Bredde
203 mm
Dybde
38 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
960