This volume combines language learning and background to doing business in France, and is suitable for European business courses. The book assumes a basic standard of French, and consists of short independent units which can be worked through on a self-study basis or within a larger class group. Each unit looks at various aspects of French business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches and travel, and introduces dialogues and comprehension exercises, along with much information on business practices, institutions and communications. It is also suitable for sales and marketing executives and students studying business languages at all levels.
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Combines language learning and background to doing business in France, and is suitable for European business courses. The book assumes a basic standard of French, and consists of short independent units which can be worked through on a self-study basis or within a larger class group.
Les mer
Presentations; organiser un voyage d'affaires; a l'hotel; comment presenter son entreprise; visite de l'entreprise; voyager en France; au restaurant; au telephone; l'entreprise I; l'entreprise II; foires, salons et expositions; comment presenter son produit; etude de marche; questionnaires; lancement d'un nouveau produit; l'appel d'offre; l'exportation; publicite et promotion; la communication dans l'entreprise; offres d'emploi; la telematique; le systeme bancaire; le bilan; legislation sociale; l'administration de la France et son role dans la EC.
Les mer

Produktdetaljer

ISBN
9780750602990
Publisert
1992-04-13
Utgiver
Taylor & Francis Ltd; Made Simple
Vekt
524 gr
Høyde
216 mm
Bredde
138 mm
Aldersnivå
P, UF, ES, UA, 06, 05, 14
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
440