This volume combines language learning and background to doing business in France, and is suitable for European business courses. The book assumes a basic standard of French, and consists of short independent units which can be worked through on a self-study basis or within a larger class group. Each unit looks at various aspects of French business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches and travel, and introduces dialogues and comprehension exercises, along with much information on business practices, institutions and communications. It is also suitable for sales and marketing executives and students studying business languages at all levels.
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Combines language learning and background to doing business in France, and is suitable for European business courses. The book assumes a basic standard of French, and consists of short independent units which can be worked through on a self-study basis or within a larger class group.
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Presentations; organiser un voyage d'affaires; a l'hotel; comment presenter son entreprise; visite de l'entreprise; voyager en France; au restaurant; au telephone; l'entreprise I; l'entreprise II; foires, salons et expositions; comment presenter son produit; etude de marche; questionnaires; lancement d'un nouveau produit; l'appel d'offre; l'exportation; publicite et promotion; la communication dans l'entreprise; offres d'emploi; la telematique; le systeme bancaire; le bilan; legislation sociale; l'administration de la France et son role dans la EC.
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Product details
ISBN
9780750602990
Published
1992-04-13
Publisher
Taylor & Francis Ltd; Made Simple
Weight
524 gr
Height
216 mm
Width
138 mm
Age
P, UF, ES, UA, 06, 05, 14
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
440