Preface by Peter Gorb General Introduction: Design Management - A Reflection by Rachel Cooper and Sabine Junginger, Lancaster University, UK SECTION 1: TRADITIONS AND ORIGINS OF DESIGN MANAGEMENT Editorial Introduction 1 A Place for Design in Management Education? by L. Bruce Archer 2 Design Management: Why is it needed now? by Michael Farr 3 Silent Design by Peter Gorb and Angela Dumas 4 The Designer and Manager Syndrome by Misha Black 5 Organising Design Activities by Mark Oakley 6 Design: A Powerful but Neglected Strategic Tool by Philip Kotler and G. Alexander Rath 7 Into a Changing World by James Pilditch SECTION 2: NEW EDUCATIONAL PERSPECTIVES FOR DESIGNERS AND MANAGERS Editorial Introduction 8 New Approaches to Design and Management in India by Anuja Agarwal and Uday Salunkhe, Welingkar Institute of Management Development & Research, India, and Surya Vanka, Microsoft, USA 9 User-Centred Design and Design-Centred Business Schools by David Dunne, Rotman School of Management, Canada 10 Mutual Inspiration and Learning between Management and Design by Ralf Bruder, Technical University Darmstadt, Germany 11 Manifesto for the M(B)A in Designing Better Futures by Lucy Kimbell, Saïd Business School, Oxford University, UK SECTION 3: DESIGN, MANAGEMENT AND THE ORGANISATION Editorial Introduction 3.1: Embedding Design in the Organisation 12 Embedding Design Practice within Organisations by Angela Meyer, SecondRoad, Australia/USA 13 Challenges of Design Management in Construction by Paolo Tombesi and Jennifer Whyte, University of Reading, UK 14 A Prospective of Service Design Management: Past, Present and Future by W.J. Hollins, University of Westminster, UK 15 Successful Design Management in Small and Medium Businesses by Davide Ravasi, and Ileana Stigliani, SDA Bocconi, Italy 16 A Study on the Value and Applications of Integrated Design Management by Thomas Lockwood, DMI, USA 3.2: Strategy in Design Management 17 Changes in the Role of Designers in Strategy by Kyung-won Chung and Yu-Jin Kim, Kongju University, Korea 18 Design Strategic Value Revisited: A Dynamic Theory for Design as Organisational Function by Brigitte Borja de Mozota, Brunel University, UK 19 Design Management as Integrative Strategy by Lisbeth Svengren Holm, Stockholm University School of Business, Sweden 20 The Role of Design in Innovation - A Status Report by Bettina von Stamm, Innovation Leadership Forum, UK/Germany 21 Connecting Marketing and Design by Margaret Bruce, Manchester Business School, UK and Stephen Glennon, Bolton University, UK 3.3: Measuring and Evaluating Design 22 Design Economy - Value Creation and Profitability by Tore Kristensen and Gorm Gabrielsen, Copenhagen Business School, Denmark 23 Design Transformations: Measuring the Value of Design by David Hands, Stafforshire University, UK 3.4: Design Leadership 24 Major Challenges for Design Leaders over the next Decade by Alan Topalian, Alto Design, UK 25 Design Leadership: Current Limits and Future Opportunities by Frans Joziasse, PARK Advanced Design Management, Germany SECTION 4: INTO A CHANGING WORLD Editorial Introduction 26 The Evolution of Design and Design Management in China by Cai Jun, Tsinghua University, China 27 Construction Principles and Design Rules in the Case of Circular Design by A. Georges L. Romme and Gerard Endenburg, Technical University Eindhoven, Netherlands 28 A Critical Scandinavian Perspectives on the Paradigms Dominating Design Management by Ulla Johansson and Jill Woodilla, Goethenburg University, Sweden 29 Public Policy and Public Management: Contextualising Service Design in the Public Sector by Sabine Junginger and Daniela Sangiorgi, Lancaster University, UK 30 New Design Business Models - Implications for the Future of Design Management by Rachel Cooper, Martyn Evans and Alex Williams, Lancaster University, UK 31 Working the Crowd: Crowd-sourcing as a Strategy for Co-design by Mike Press, Dundee University, UK 32 On Managing as Designing by Richard J. Boland, Jr., Weatherhead Management School, Case Western Reserve, USA CONCLUSIONS: Design Management and Beyond by Rachel Cooper and Sabine Junginger, Lancaster University, UK Bibliography Index