One of the best Innovation and Design books of the year
BusinessWeek
Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving
Irish Times
A different way of thinking about design-as a means of creative problem-solving
Huffington Post
The premise of this book is that design is applicable to just about any challenge-and its principles are accessible to anyone
- CNN,
Thoughtful, sparky and profound
Evening Standard