Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
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The go-to guide on how to market a creative organization, why it is important, and what techniques work.

Produktdetaljer

ISBN
9780393733471
Publisert
2012-01-10
Utgiver
Vendor
Ww Norton & Co
Vekt
573 gr
Høyde
244 mm
Bredde
165 mm
Dybde
23 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
224

Forfatter

Om bidragsyterne

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.