Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck Includes a glossary of key concepts and a comprehensive resources guide
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Introduction Definition of Terms The Evolution of E-Business The E-Dimension The Global Dimension The State of the Art In Practice: E-Business Success Stories Key Concepts and Thinkers Resources Ten Steps to Making E-Business Work
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ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
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Introduction Definition of Terms The Evolution of E-Business The E-Dimension The Global Dimension The State of the Art In Practice: E-Business Success Stories Key Concepts and Thinkers Resources Ten Steps to Making E-Business Work
Les mer

Produktdetaljer

ISBN
9781841122120
Publisert
2002-03-25
Utgiver
Vendor
Capstone Publishing Ltd
Vekt
113 gr
Høyde
175 mm
Bredde
124 mm
Dybde
10 mm
Aldersnivå
UU, UP, P, G, 05, 06, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
128

Om bidragsyterne

MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Partners.com and Smart Things to Know about E-Business. Smart Things to Know about E-Business.