The Internet is currently the fastest-growing and most widely-used technology for doing business electronically. Yet, despite its obvious advantages, it is clear that it is fraught with problems: customers are reluctant to use it for purchasing products; surfing is time-consuming and costly; and users are rapidly becoming disillusioned with its failure to fulfill early promises. In an invaluable follow-up to "Doing Business Electronically", Doing Business on the Internet provides a collection of readings which look objectively at what Internet commerce can offer both the consumer and the provider. Primarily of interest to researchers and students in areas such as electronic commerce, business strategy, management of information systems, project management and organisational change, it will also be of interest to corporate managers involved with developing their company's Internet-based strategies and to anyone interested in how to buy or sell on the Internet.
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FAY SUDWEEKS AND CELIA ROMM At the tum of the twenty-fIrst century, global communication is changing the fabric of society at a rate never experienced before. The global network of electronic infrastructure has played a signifIcant role in this expansion but the technology itself is not the factor driving the business revolution.
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Springer Book Archives
Springer Book Archives
Most other books in this area have an American, rather than a global, perspective Provides an invaluable follow-up to Doing Business Electronically, ISBN 3-540-76159-4, in which Romm and Sudweeks give a general overview of Electronic Commerce
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Produktdetaljer
ISBN
9781852330309
Publisert
1999-07-17
Utgiver
Springer London Ltd; Springer London Ltd
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet