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Sumesh Dadwal has 22 years of experience in research, teaching, e-Learning, quality management, and examination assessment in a wide range of business subjects. Currently, Sumesh is working as a Sr. Lecturer of Strategy and Course Director at LSBU Business School. Before joining LSBU, he worked as Sr. Lecturer, Dissertation Lead, and Programme Leader with Northumbria Universities London campus and also as an associate with London Graduate School and Regent College London (Bucks New University and the University of Bolton, UK). Dr Dawdal has also worked as an associate lecturer with Birkbeck College (UoL), University of West London, Plymouth University (GSM, London), Uni of Roehampton UK, and also worked as a Sr. lecturer and Programme Leader (MBA) at Glyndwr University London. Sumesh has hands-on experience in managing departments and in supporting the implementation of effective quality management systems. Previously, Dr Dawdal has also worked with QAA, UK, He has designed, developed, and supported for validation and review of the various programme. He has published in journals and books. Shikha Goyal has extensive experience in teaching and her research interest includes Performance management, Emotional Intelligence, Workplace Diversity and Organisational Culture. Pawan Kumar is working as a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 17 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. He has edited book on Opportunities and challenges in Business5.0 and drivers of SME Growth and Sustainability in Emerging Markets from IGI global. Rajesh Verma is Sr. Dean and Professor of Strategy & Marketing at Mittal School of Business (NIRF Rank #34), Lovely Professional University, Punjab (India). His research & teaching interests entails areas like Business Models, Strategic Management & Political Marketing. He is a MBA from Utkal University, Bhubaneshwar (Orissa), Ph.D from Himachal Pradesh University, Shimla (HP) & has done an Executive Programme from IIM, Lucknow. He is also a Wiley Certified Design Thinking Practitioner and being a passionate trainer, he has conducted several training programmes on design thinking, selling skills, changing business models, brand building and customer orientation etc. for corporates like Indian Oil, Radington, TT Consultants etc. He has acted as resource person in more than 60 faculty training programmes focusing on new age teaching pedagogies, research, case writing etc. apart from being a regular speaker in national & international conferences. Being an avid learner himself, he has attended more than 50 relevant training & courses for continuous learning. He is recipient of Research Appreciation Award from Ms. Smriti Zubin Irani, Hon’ble Minister of Human Resource Development, Government of India. He has also received Junior Research Fellowship (JRF) from University Grant Commission (UGC) of India and other research grants from UK-India Education and Research Initiative (UKIERI); European Commission; and Department of Science & Technology (DST), Government of India. As ingenious researcher & writer, he has published 20 business case studies, 60+ research papers in Journals and 06 research papers/chapters in refereed edited books. He has authored 2 books and had edited 5 books. He has guided 7 Ph.D and 10 M.Phil research students. On different academic & administrative assignments he has travelled to countries like UK, Spain, Portugal, Sri Lanka, Nigeria, Thailand & Dubai.