Praise for Hello, Dark 2022 IODE Jean Throop Book Award Short List 2022 CCBC Spring Best Books for Kids & Teens Selection “A new perspective combats a common childhood fear: the dark. This tale compassionately guides young readers to face their fears.”—Kirkus Reviews “A generous look at nighttime, and the fact that it unfolds in dim rooms and under black skies gives it a resonant veracity. For all bedtime shelves.”—School Library Journal “The detail in some of the scenes is astounding, in particular, the picture books on the shelves and the newspaper pirate’s hat. Hello, Dark will be a comfort to children and an essential title for parents who struggle with their children’s fear of the dark.”—CM Magazine “Tamara Campeau’s richly drawn illustrations, with their dark colors and nighttime setting, bring out the beautiful details of the darkness instead of its scariness.”—Manhattan Book Review “The very familiarity of both the child and the setting will make it easy for young listeners to identify with the narrator. Campeau mixes up the framing of her vibrant digital artwork so that we look at the narrator and the room from a variety of angles, which heightens the book’s visual impact.”—Youth Services Book Review “[A] compelling story which encourages children to gain control of their anxieties. By articulating concerns and re-imagining a negative situation into a positive one, this book celebrates the inner strength of children in overcoming their fear of the dark.”—Canadian Children’s Book News “Wai Mei Wong gives voice to a child who is afraid of the dark.”—The International Educator “Wai Mei Wong is an early childhood educator and has drawn on her experiences working with young children and their families to create this beautiful resource which also includes strategies parents and caregivers can use to help ease bedtime anxiety.”—Storytime With Stephanie “[A] boy has a conversation with his fear, the dark. In doing so, he realizes all the good things the dark does and that maybe it's not so bad after all.”—The Kid Lit Mama “By addressing a child's fear as something tangible…Wai Mei Wong has let this child have his fear and helps him, and every child who reads this book, to cope with it.…Artist Tamara Campeau could have given the night the eerie nature that many children attribute to it but this deeply-coloured book is anything but dark.”—CanLit for Little Canadians “This is a book that directly addresses the fears that some young children have about the dark and allays them. I liked that the boy took control, a good message for kids about how they interact with things in their world, as an active participant.”—Canadian Bookworm “This will be great for parents/caregivers who are looking for additional support in helping their children cope with a fear of the dark… Instead of something to fear, the dark becomes something that is positive.”—Bookishrealm, Goodreads “[T]he perfect book for children who have a fear of the dark. A parent's job is to bring positivity into a child's life and this author gives parents the opportunity to do exactly that.”—Bethany, Goodreads “Hello Dark, hits the sweet spot in terms of helping kids overcome an aversion to “the dark.” A simple, sweet storyline has our hero befriending darkness, personified mostly through shadow, and employing child-led solutions to overcoming nighttime fears.”—Mr. Alex’s Bookshelf “This sweet book is perfect for any little children (or adults!) who are afraid of the dark. The story teaches ways to reframe your negative thoughts into something positive…This book is sure to inspire young readers to use their imaginations in a new way…”—Luminous Libro “Hello, Dark is a mindful picture book featuring a monologue of a little boy to the dark…the perfect book for kids who may have fears associated with the dark.”—@raisingreaderstobecomeleaders

5,000-copy print runPitch to major review media, including The New York Times, Quill & Quire, CM Magazine, The Horn Book Magazine, Kirkus Reviews, Booklist, Publishers Weekly, and School Library JournalFeatured at select library conferencesTargeted marketing to major review centers, influential bloggers, and major library system selectorsClassroom guide for educatorsPromotion on social media, including Twitter, Facebook, Instagram, and PinterestE-newsletter promotion