“In clear and engaging prose, Savoie describes McCain as part dynamo, part New Brunswick nationalist, and part business genius - a rare and remarkable mix of limitless ambition, unusual vision, indefatigable energy, and inspiring leadership.” Tony Tremblay, Canada Research Chair in New Brunswick Studies, St Thomas University

“Savoie, an expert in regional economic development, explains throughout the book how Harrison McCain was deeply invested in the success of his native New Brunswick [and] wonders if the success of McCain Foods can still be reproduced in eastern Canada. Savoie does an excellent job of putting the problems forward. This multifaceted book will appeal to a number of audiences. Business historians gain a book that adeptly confronts a number of different issues – entrepreneurship, strategy, family business and public policy. Canadian students of regional economics and public policy will benefit from the policy perspectives in the book. Business researchers will find an excellent in-depth work on a successful Canadian business and the family conflict that came about in the transition to the next generation. Similarly, scholars of entrepreneurship and strategy will find the book a rich source of case material. While the academic will appreciate Savoie's attention to detail, the book is engagingly written and will appeal to a general readership interested in the history of an iconic Canadian business.” Canadian Business History Association

“Family business researchers will find an excellent in-depth work on a successful Canadian business and the family conflict that came about in the transition to the next generation. Similarly, scholars of entrepreneurship and strategy will find the book a rich source of case material. While the academic will appreciate Savoie's attention to detail, the book is engagingly written and will appeal to a general readership interested in the history of an iconic Canadian business.” The Prospectus