After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or as part of a branding system. Discover this versatile art form with this unique book.
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Rediscover the creative and expressive power of handmade letters with these modern hand-lettered works of art produced by graphic designers from around the world.
Produktdetaljer
ISBN
9788417656478
Publisert
2021-11-11
Utgiver
Vendor
Hoaki
Høyde
280 mm
Bredde
210 mm
Aldersnivå
021, G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240
Forfatter