The movement of Asian citizens across continents now occurs on an unprecedented scale. What are the interests of Asian tourists and what are the impacts on host communities? This book addresses questions about Asian tourist contact with unfamiliar countries and cultures and the implications for the marketing, planning and policy of tourist markets.

Preface 1. Introduction: Meeting Asian Tourists - Philip L. Pearce and Mao-Ying Wu 2. Laws and Regulations Shaping Outbound Tourism: The Case of China - Songshan (Sam) Huang 3. Making Sense of Seasons - Tingzhen Chen 4. Media Representations of Chinese Outbound Tourists' Behavior - Mao-Ying Wu 5. Learning by and Learning from Outbound Chinese Group Tourists - Huan Lu and Philip L. Pearce 6. Managing Asian Tourists on Long-Haul Flights - Andrea Grout 7. Thai Tourists on Tour: The Practice of Designing Successful Tours - Vorawan Kanlayanasukho and Philip L. Pearce 8. Enclave Resorts in Mauritius: Modifying Services for Chinese Tourists - Perunjodi Naidoo and Prabha Ramseook-Munhurrun 9. Italian Cathedrals and Chinese Tourists: Management Implications - Mao-Ying Wu and Philip L. Pearce 10. Australia's Food Tourism Experiences and the Korean Market - Aise KyoungJin Kim 11. Theme Parks Greet Chinese Tourists - Janice Scarinci and Gene Jeffers 12. Cross Cultural Aspects of International Guidebooks: Asian Tourists in South Central Europe - Miha Koderman and Anton Gosar 13. Communist Connections? Chinese Tourists in Croatia - Nevenka CÏavlek 14. Interpreting Australian Landscapes for Chinese Tourists - Karen Hughes 15. Talking About New Chinese Tourists: Managers' Perspectives - Amy M. Osmond 16. Imagination, Anime and Japanese Tourists Abroad - Chiemi Yagi and Philip L. Pearce 17. Young Chinese Tourists: Travel Patterns and Future Plans - Kim Ieng Loi 18. Singapore: International Students' Stepping Stone to the World - Jenny H. Panchal 19. Conclusion: Theoretical and Managerial Considerations - Philip L. Pearce and Mao-Ying Wu

Editors Pearce and Wu present readers with a collection of academic essays and scholarly articles examining various aspects of contemporary outbound Asian tourism. The nineteen selections that make up the main body of the text are devoted to the laws and regulation shaping outbound tourism from China, making sense of seasons, media representations of Chinese tourist behavior, managing Asian tourists on long-haul flights, and a great many other related subjects areas. Philip L. Pearce is a faculty member of James Cook University in Australia. Mao-Ying Wu is a faculty member of Zhejiang University in China.