Theoretical and practical insights that offer a platform for critical discussion and examine emergent controversies within the tourism industry such as the growth of alternative business models, travel in light of climate change and human resource ethics given the increasing adoption of artificial intelligence (AI), data and algorithms.

Introduction; Complexity in the Tourism & Hospitality Online Purchasing Process (Nikolaos Pappas & Andreas Papatheodorou); Volunteering whilst Backpacking (Elena Gelaca, Iride Azara & Eleni Michopoulou); Creating a better future for the hospitality & tourism education (Christina K. Dimitriou); Risk Management awareness: The operation of the Greek hotel industry under the risk assessment in tourism sector (Maria Zoi Spanaki); Transforming Tourism Governance: A Focus on Destination Community Well-Being (Elena Konovalov, Laurie Murphy & Gianna Moscardo); Well-being experiences in nature. An emerging tourist form (Marta Gemma, Nel-lo Andreu & Alba Font Barnet); The journey to & from overtourism – perspective of inhabitants of cities & resorts (Michał Żemła, Adam Szromek, Sylwia Orzeł & Jakub Para); New clues to tourism planning & management from consumer neuroscience (Carla Fraga & Airton Rodrigues); Shedding Light Upon the Shadows: Exploring the link between country destination image & dark tourism (Stella Kladou, Maria Psimouli & Nilgün Handan Eskitark); Air Connectivity for leisure tourism; the way forward (Pavlos Arvanitis); Destination resilience & competitiveness: understanding the linkages between government initiatives, resilience & competitiveness (Erisher Woyo); Tacit Hierarchising within Online Communities of Hillwalkers (David M Brown & Sharon Wilson); Extended Reality Technologies as a tool for managing crises & shaping tourism safety perceptions (Christina Karadimitriou & Eleni Michopoulou); Index