Introduction.- Part One Technology Application Tourism Fairs, Festivals and Events in Asia: Theoretical Discussions.- Part Two Technology Application Tourism Fairs, Festivals and Events in Asia: Influential Factors.- Part Three Technology Application Tourism Fairs, Festivals and Events in Asia: Perceptions and Effects.- Part Four Technology Application Tourism Fairs, Festivals and Events in Asia: Destination Branding.- Part Five Technology Application Tourism Fairs, Festivals and Events in Asia: Cases.- Part Six Technology Application Tourism Fairs, Festivals and Events in Asia: Challenges and Solutions.- Part Seven Technology Application Tourism Fairs, Festivals and Events in Asia: Directions for Future Research.- Conclusion.

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-drivensustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events.   This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.

“This book provides various perspectives, issues, opportunities, and challenges related to the use of technology in the tourism sector, especially in tourism fairs, festivals, and events in Asia. The book serves as a valuable reference for readers, offering new insights and recommendations regarding to innovative technology and tourism sector. Academics and policymakers will highly appreciate the theoretical insights and empirical reflections presented. Additionally, professionals in tourism, culture, business, and practitioners involved in tourism sector will find this book highly beneficial.” (M. Silahul Mu'min, Information Technology & Tourism, Vol. 26 (2), 2024)

Appeals to expatiate researchers having keen interest in the Asian tourism industry Provides tourism knowledge and insights on Asian tourism events for policymakers and industry professionals Combines both theory and practice of technology application to inform the reader on the Asian tourism sector