This book reviews both the theory and practice of rural tourism and recreation. Including numerous case studies and contributions from both academics and practitioners, it illustrates how small enterprises can create and adapt products and markets.

1: Social Construction L Roberts and D Hall 2: Indicators of rural well-being: A Copus and M MacLeod, The Scottish Agricultural College (SAC), UK 3: Hosts, friends and relatives in rural Scotland: VFR tourism market relationships explored: S Boyne, The Scottish Agricultural College (SAC), UK 4: The 'S' Word L Roberts and D Hall 5: Sustainable rural tourism development: ideal or idyll? R Sharpley, University of Northumbria, UK 6: Managing L Roberts and D Hall 7: National policy for 'rural tourism': the case of Finland:M Nylander, Rural Policy Committee, Finland 8: Access and Land Management: F Simpson, Land Use Consultants, UK 9: The roles of interpretation in facilitating access to and in the countryside: L Roberts, The Scottish Agricultural College (SAC), UK and G Rognvaldsson, Holar Agricultural College, Iceland 10: Embedding Rural Tourism Development L Roberts and D Hall 11: Extending the information society beyond urban locations: prospects and reality: S Grimes, National University of Ireland, Republic of Ireland 12: The role of rural gastronomy in tourism: J Bessiere, University of Toulouse le Mirail, France 13: Partnership approaches in rural development: L Roberts and F Simpson 14: A Sideways Look at Tourism Demand L Roberts and D Hall 15: The Nature of Supply or the Supply of Nature? L Roberts and D Hall 16: Adventure tourism - a journey of the mind: D Grant, The Scottish Agricultural College (SAC), UK 17: Cycling tourism: L Lumsdon, Staffordshire University, UK 18: Where Demand Meets Supply: Markets for Rural Tourism and Recreation L Roberts and D Hall 19: Letter from an academic practitioner: B Lane, University of Bristol, UK 20: The importance of micro-businesses in European tourism: V T C Middleton, UK 21: Quality rural tourism, niche markets and imagery: quality products and regional identity: F Williams, The Scottish Agricultural College (SAC), UK 22: Synthesis and Conclusions A: Key Texts B: Index