Research Agenda for Event Management
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Edited by John Armbrecht, Erik Lundberg and Tommy D. Andersson, University of Gothenburg, Sweden<i>'</i>A Research Agenda for Event Management<i> is a new benchmark for illustrating how the subject area has matured into the mainstream of applied research. Students, practitioners and academics will all benefit from reading the various perspectives through which events are analysed, with Donald Getz's ''five challenges'' a notable highlight in showing us the way forward.'</i><br /> --Simon Shibli, Sheffield Hallam University, UK<p><i>'What happens when the world's leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the events industry shall continue to grow from strength to strength.'</i><br /> --Joe Goldblatt, Queen Margaret University, Scotland</p>
Offering a unique collection of established and emerging perspectives on event management, this Research Agenda investigates contemporary themes and innovative methodologies. 10 chapters cover core topics in the current academic debate, exploring the development of event management from a management-oriented field into a multidisciplinary research area.
Organised into three parts, the Research Agenda contains international contributions from academics across tourism, geography, management, psychology and sociology fields. Initially tackling events in society, the book moves on to look specifically at the consumer, and finally examines the event organization. Chapters recommend the integration of events in geographical and political contexts, suggesting research agendas for the future that focus on the spectator, the participant and, ultimately, the consumer.
Critical reading for management and tourism scholars, this book offers key insights to developing topics in the field. Event practitioners and policy makers will also greatly benefit from reading this.