This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
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1. Introduction Section 1: Theoretical Underpinning2. Communicating with your audiences3. Events and communication channelsSection 2: Printed Media4. Advertising5. Direct communication6. Media relations7. MerchandisingSection 3: Online Media8. Websites9. Social networking sites10. EmailSection 4: Multimedia11. Video12. Images13. Exhibition stands14. Conclusion
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Produktdetaljer
ISBN
9781138915336
Publisert
2017-06-20
Utgiver
Vendor
Routledge
Vekt
612 gr
Høyde
246 mm
Bredde
174 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
224