Compiled from interviews with over 50 professionals from the financial services and media industries and including case studies of both good and bad PR practise, this manual shows how the financial services industry can make the most effective use of the media to further business objectives.
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Produktdetaljer
ISBN
9781859784440
Publisert
2000-09-24
Utgiver
Vendor
Informa Business Publishing
Høyde
297 mm
Bredde
210 mm
Aldersnivå
P, XV, 06, 01
Språk
Product language
Engelsk
Format
Product format
Spiral
Redaktør