A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Introduction; Advertising and Word of Mouth in Tourism, a Simulation Study; Infosource Scale: a Measure to Assess External Tourism Information Sources’ Importance; European Tourist Destinations in Internet Search Engines: a Comparison; Rejuvenating Touristic Consumption; The Role of Emotions in Consumer Decision Making for Budget City Breaks; Tourist Decision Strategies in a Multi-Level Perspective; Push Motivations for Tourism Mountain Destinations; Perceived Authenticity of Cultural Heritage Sites: Towards an Integrative Conceptual Model; Assessing Mainland Chinese Tourists’ Satisfaction with Hong Kong using the Tourist Satisfaction Index; Angry or Regretful? The Effect of Dissatisfaction on Tourists’ Negative Word of Mouth and Exit; The Concept of Travel Horizon Revisited: Toward More Relevance of Past Travel Experience; Assessing the International Image of an Urban Destination: the Case of Milan; A Study of Non-visitors:Which Image Do They Hold of Destinations Not Visited?; Effect of Controllable and Non-controllable Sources of Information on the Image of Turkey; ‘We’ll All Go Down Together’: the Marketing Response of Australia’s Outback Destination to Recent Declines in Performance; The Prospects and Challenges of Positioning Ghana as a Preferred African-American Tourist Destination; Sports Tourism and Motorsports – an Exploration; Marketing and Managing Nation Branding during Prolonged Crisis: the Case of Israel; Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? A Co-branding Perspective; Towards a Tourism Brand Personality Taxonomy: A Survey of Practices; The Role of Brands in Dialectical Relationships between Destination and Tourist Products; The Power of Loose Ties – Networking for Market Diversification in Remote Australia; From Marketing to Market Practices: Assembling the Ruin Bars of Budapest; Determinants of Hotel Performance: Continental or Worldwide Style?; An Investigation into the Relationship between Marketability of a Destination and the Long-Term Survival of Hawkers; Index