Managing hospitality experiences is a crucial part of the hospitality business and industry alike. While many textbooks cover the management of hospitality services, this text focuses specifically on experiences, while also providing a full and detailed insight into the ways in which experiences are designed and delivered. Using examples from the gamut of hospitality, this book explores issues around people, services and spaces. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. This book includes a range of important contemporary topics, such as sustainability, resilience and ethics; supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions. This book: Emphasises experiences within hospitality, providing students with a focused and applicable text. Includes numerous international industry case studies to illustrate how hospitality organisations manage experiences; these real-life scenarios provide key teaching points. Provides wider theoretical principles to develop the field of hospitality and place it within an industry context. An invaluable read for undergraduate students of hospitality and event management, this textbook also provides an overview for postgraduate students and those studying further education courses in hospitality and related areas.
Les mer
This new textbook provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout by pedagogic features and case studies.
Les mer
1: Introduction PART 1: People 2: Corporate Social Responsibilities, Society and Hospitality Experiences 3: Social Responsibility and Experiential Principles for Behaviour Change in Hospitality 4: Hospitality Businesses and Social Media Marketing 5: Managing Workers in Hospitality Operations 6: Personal Resilience In The Hospitality Experience PART 2: Service 7: Supply Chains, Logistics and the Service Experience 8: Building Hospitality Brands 9: The Service Delivery Process PART 3: Places and Spaces 10: Developing Meta-strategies for Hospitality Experiences 11: Hospitality Design and Brand Experience 12: Quality in Hospitality Services
Les mer
Produktdetaljer
ISBN
9781789242034
Publisert
2020-06-25
Utgiver
Vendor
CABI Publishing
Vekt
597 gr
Høyde
246 mm
Bredde
189 mm
Dybde
11 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
208