In the present-day hospitality industry, professionals are required to actively pursue technological advancements and incorporate sustainability principles into their event planning. The utmost priority for the hospitality and tourism sector lies in ensuring the leisure, opulence, and comfort of their visitors. This everevolving industry dedicates its resources to offering exceptional facilities, engaging activities, and impeccable services to both the community and stakeholders. To cater to significant occasions such as festivals, conferences, ceremonies, weddings, formal parties, concerts, and conventions, the hospitality industry provides an extensive array of recreational amenities to its guests. This comprehensive guide delves into event planning, encompassing the creation of innovative concepts, meticulous brand analysis, identification of target audience segments, and the seamless organization of all technical aspects leading up to the event's grand debut. Furthermore, leisure and recreation, encompassing a diverse range of both active and passive activities that travelers engage in during their journeys or leisure time, form integral components of the hospitality and tourism curriculum. This book is meant for degree and diploma programs of hospitality and tourism.
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A comprehensive guide for degree and diploma programs of hospitality and tourism which delves into event planning, encompassing the creation of innovative concepts, meticulous brand analysis, identification of target audience segments, and the seamless organization of all technical aspects leading up to the event's grand debut.
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Produktdetaljer

ISBN
9788196887629
Publisert
2024-02-28
Utgiver
Vendor
TechSar Pvt. Ltd
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
286

Om bidragsyterne

Pralay Ganguly holds a Ph.D. in Tourism and Hospitality, enriched with a BSc from Vidyasagar University, a Diploma in Hotel Management (DSMS-AICTE), MTM (Madurai Kamaraj University), Travel Management (Annamalai University), MDBA- Marketing & HR (Symbiosis, Pune). Currently working with GNIHM - JIS University as a Principal and has 25 years of teaching and industry experience in Hospitality Management. He has published 35 papers in prestigious journals, authored 5 books, and developed 3 patents and MOOCs for Swayam. He is also involved with various respected journals as an editorial board member and review committee member.