Provides an exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. This title presents an analysis of the demand, profiles and motivation of tourists; and an investigation of the transformational and dynamic impacts of technologies on cultural resources and products.

INTRODUCTION. Marianna Sigala and David Leslie Part 1: Overview of Heritage and Cultural Tourism & ProductsChapter 1. Heritage and Cultural Tourism: A Marketing-Focused Approach. Evangelos ChristouChapter 2. The Marketing of Australian cultural tourist attractions: a case study from Sydney. Ian McDonnell and Christine BurtonChapter 3. Culture as a component of the hospitality product. Wil Munsters and Daniela Freund de KlumbisChapter 4. Cultural tourism packages. The role of smart cards in the Alps. Harald Pechlaner & Dagmar AbfalterPart 2: Operations and Facilities Management Chapter 5. Operational management of cultural and heritage sites. Harry CoccossisChapter 6. Cultural tourism attractions and environmental performance. David LeslieChapter 7. Cultural tourists in a cultural capital – Helsinki. Arvo PeltonenChapter 8. Cultural Tourism in South Africa: a case study of cultural villages from a developing country perspective. Dimitri Tassiopoulos and Nancy NuntsuPart 3: Environmental management and sustainability Chapter 9. Sustainability and Environmental Management. David LeslieChapter 10. Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark. David LeslieChapter 11. Managing Stonehenge: the tourism impact and the impact on tourism. Ian Baxter and Christopher ChippendaleChapter 12. Templo Mayor: evolution and rediscovery. Sustaining Mexico’s Ancient Cultural Heritage. Adriana E. Estrada-GonzálezPart 4: New Media and Technologies Chapter 13. New Media and Technologies: Trends and Management Issues for Cultural Tourism. Marianna SigalaChapter 14. In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org. Marianna SigalaChapter 15. Intelligent information interactions for cultural tourism destinations. S. Christodoulakis. Stavros Christodoulakis, Fotis Kazasis, George Anestis and Nektarios MoumoutzisChapter 16. Destination Information, Marketing and Management Systems and sustainable heritage tourism development. Dorothea Papathanasiou-Zuhrt and Odysseas SakellaridisCONCLUSION. Marianna Sigala and David Leslie

"The impressive collection of authors demonstrates a truly international forum. ...the thematic approach to cultural tourism makes this book simple and straightforward. Covering a wide range of international destinations and placing theory next to practical examples allows for readers of all backgrounds to gain a better understanding of the role that cultural tourism plays in tourism development today. The book well supports its desire to stimulate debate on the future of cultural tourism by discussing not only the current state of cultural icons in different societies, but the possible changing role that technology will have in the selling and commodification of these icons. Likewise, the book examines how technological advances are changing the way that heritage and culture fit into our worlds, a topic that is increasingly relevant, particularly in developing nations where the affects of such rapid change are so dramatically felt." -Rebekka Goodmana, Department of Geography, University of Exeter, UK