If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, food, fruit machines, raising finance and the necessary regulations.Contents: Acknowledgments; Preface; 1. All about you; 2. What kind of pub?; 3. Finding the right pub; 4. Funding the business; 5. Licensing law; 6. Planning for success; 7. Applying for a tenancy or new lease; 8. Buying a freehold property; 9. Professional services; 10. Business structure 11. Opening a bank account; 12. Arranging insurance; 13. Book-keeping and accounts; 14. Marketing; 15. Staff; 16. Drinks; 17. Pub food 18. Amusement machines; 19. Complying with other regulations; Appendices; Index.