This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Contents: 1 Introduction to the Handbook on Tourism and Social Media 1 Rahul Pratap Singh Kaurav and Dogan Gursoy PART I CONSUMER BEHAVIOUR AND SOCIAL MEDIA 2 Efficacy of social media in influencing consumer adoption intention for tourism decisions 7 Piyush Pandey 3 Electronic information search and destination satisfaction: a comparison of website and social media pre-trip planning 22 Susan L. Slocum and Seungwon (Shawn) Lee PART II DESTINATION AND DMOs 4 Social media adoption among DMOs: a systematic review of academic research 38 Mani Shah Alizadegan and Yulin Liu 5 Understanding online heritage destination image through user-generated content 53 Ozan Atsiz, Mert Ogretmenoglu and Orhan Akova 6 Online tourism communication in destination image formation 69 Sarasadat Makian 7 Impact of social media-based user-generated content on online reputation of tourist destinations 82 Komal Kapoor 8 DMOs and social media: challenges and strategies to manage them 97 Mohamed E.A. Mohamed and Mahmoud M. Hewedi 9 Online destination image and user-generated content 111 Heather Skinner 10 Social media and tourists’ behaviors: post-COVID-19 126 Salman Majeed and Haywantee Ramkissoon 11 Smart tourism destinations and social media analysis 140 Gozde Turktarhan and Olgun Cicek PART III MARKETING STRATEGIES, CHANNELS, FORMATS 12 The impact of social media and information technology on service quality and guest satisfaction in the hospitality industry 149 Elangkovan Narayanan 13 Leveraging social media to enhance customer value in tourism and hospitality 161 Robert Gutounig, Birgit Phillips, Sonja Radkohl, Sandra Macher, Karina Schaffer and Daniel Binder 14 Social media relationship marketing for tourism: key antecedents and outcomes 174 Si Shi 15 The transformative role of social media in the business-to-business tourism distribution channel 189 Kathryn Hayat 16 How social media transformed tourism marketing: a case study of Lund, Sweden 198 Olga Rauhut Kompaniets PART IV TRAVEL BLOGS, USER-GENERATED CONTENT, REVIEWS AND E-WOM 17 Online hospitality and the collaborative paradigm of communication: a conceptual understanding of collaborative platform peer-to-peer interaction experiences 213 André F. Durão and Xander Lub 18 Opinion mining or sentiment analysis of online reviews in tourism 228 Evrim Çeltek 19 Digital communication tools and tourism engagement: instant CRM strategies through instant messaging apps 243 Letizia Lo Presti, Giulio Maggiore and Vittoria Marino 20 Digitization of word-of-mouth 257 Kulvinder Kaur Batth 21 Digital content marketing practices and implementation in the tourism industry 266 Pramita Gurjar, Rahul Pratap Singh Kaurav and K.S. Thakur 22 The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations 276 Prerana Baber, Robert L. Williams Jr and Helena A. Williams 23 Do you believe? Online reviews and dark tourism: a sentiment analysis approach 287 Brent McKenzie 24 Exploring how travel blogs influence Chinese tourists to visit Japan: a netnographic study of Chinese tourists’ travel blogs 301 Kaede Sano and João Romão 25 Exploring antecedents of electronic word-of-mouth in tourism: a case of Tripadvisor 322 Farah S. Choudhary and Alka Sharma PART V SOCIAL MEDIA AND DECISION-MAKING 26 Impacts of social media on travelers’ decision-making process 338 Hasan Kilic, Ali Ozturen, Cathrine Banga and Ruth Bamidele 27 Impact of social media on millennials’ destination choice behavior: a study of Delhi NCR 354 Pramendra Singh and Heena Chauhan 28 Travel influencers and influencer marketing in tourism 365 Kubra Asan and Medet Yolal PART VI SOCIAL MEDIA AND FOOD 29 Gastronomy on Twitter: drawing representations from a food event 382 Francesc Fusté-Forné and Pere Masip 30 Components of gastro-tourists’ experiences in culinary destinations: evidence from sharing economy platforms 395 Ibrahim Cifci and Ozan Atsiz 31 The effects of social media on the food preferences of Generation Z within the scope of gastronomy tourism 412 Özlem Altun, Mehmet Necati Cizrelioğullari and Mehmet Veysi Babayiğit 32 Uncovering food experience from social media 426 Kuan-Huei Lee, Zhengkui Wang and Nur Syazreema Binte Sazari 33 Sharing photos of food traveler experiences: a case study of foodstagramming 437 Sevinc Goktepe, Merve Aydogan Cifci and Mehmet Altug Sahin PART VII BUSINESS PERFORMANCE-RELATED CHALLENGES 34 The effect of social media on business performance: a case study of a Turkish travel agency 452 Oya Yildirim 35 Social media and tourism development in Africa: an empirical investigation 464 Sheereen Fauzel and Verena Tandrayen 36 Impact of social media on tourism, hospitality and events 475 Gulcin Bilgin Turna Index

‘This Handbook on Tourism and Social Media is a valuable resource and must-read for researchers and students of the tourism and hospitality industry and destination marketers and managers. This comprehensive work explores the key social media issues in tourism and allows the reader to explore strategies for tackling current and future challenges in the field.’