Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.

Contents: Preface xiii PART I EXPERIENCE THEORY CONSTRUCTION 1 Introduction: Convergence of experience science in tourism, hospitality, and leisure 2 Joseph S. Chen, Nina K. Prebensen and Muzaffer S. Uysal 2 The four mechanisms of the immersion process 12 Olga Gjerald and Veronica Blumenthal 3 Extending the experiencescape: insights from Macao for the Greater Bay Area 24 Zhaoyu Chen 4 Neo-tribe theory and community experience in tourism and leisure 39 Kubra Asan 5 Virtual tourism experiences: exploring the concept and key elements 55 Wenqi Wei and Melissa A. Baker 6 Designing customer experiences: the importance of different types of service encounters 71 Alice Y. Kang and Melissa A. Baker PART II FACTORS SHAPING EXPERIENCE CREATION 7 Using digital technology to expand and intensify tourism experiences 88 Michael Burmester and Nina K. Prebensen 8 Interest regimes as a basis for meaningful tourism and leisure experiences 104 Jon Sundbo 9 Quality of life and tourism experience 116 Jiahui Wang and Muzaffer S. Uysal 10 The influential cultural factor shaping experience design and creation in restricted areas: what archaeology tells visitors 131 Hasan A. Erdogan 11 Cultural encountering as a facilitator for slow tourism experiences: a case in an Amish attraction 146 Ting-Yen Huang, Ruiping Ren and Joseph S. Chen 12 Video game-induced tourism as a pathway for improving the tourist experience 160 Michał Żemła and Mateusz Bielak 13 Development and validation of a consumers’ co-creation participation measure in the event context 173 Mehrnaz Moghaddam, Elsa Kristiansen and Birger Opstad 14 Understanding the appropriation process to co-construct tourism experiences more efficiently 188 Joosje Voordes and Isabelle Frochot PART III CASE STUDIES ON EXPERIENCE FORMATION 15 Promoting LOHAS experiences on a coffee farm 203 You-De Dai, Giun-Ting Yeh, Pi-Lien Yang and Yuan-Chiu Chen 16 Digital marketing practices in tourism: advances in the cultural heritage of China 222 Yang Yang and Han Shen 17 Space tourism: a new frontier of tourism experience 237 Yaozhi Zhang 18 Value creation, innovation, and quality of life in a cultural setting 249 Nina K. Prebensen 19 Customer experience and tourist experience: what do we already know about them? 262 Thouraya G. Labben and Johan Burger 20 Experience science: challenges and research directions 282 Muzaffer S. Uysal, Nina K. Prebensen and Joseph S. Chen Index

‘The ability to provide an enjoyable visitor experience is a fundamental requirement for successful tourism businesses and destinations. This must read handbook encapsulates the latest research in this area and provides readers with valuable insights to the many aspects of the visitor experience that tourism firms and destinations need to provide. The book covers experience theory construction, factors shaping experience creation, and global case studies.’