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Future of Tourism Marketing

Kim, Seongseop (Sam) Wang Dan
Innbundet / 2021 / Engelsk

Produktdetaljer

ISBN
9781032008349
Publisert
2021-06-15
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
280 mm
Bredde
210 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
118

Redaktør
Kim, Seongseop (Sam)
Wang Dan

Om bidragsyterne

Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals.

Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist’s behaviour and organizational changes from the sociological and management lens.

Future of Tourism Marketing

Kim, Seongseop (Sam) Wang Dan
Innbundet / 2021 / Engelsk
Kim, Seongseop (Sam) Wang Dan
Innbundet / 2021 / Engelsk
Nettpris:
1.805,-
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Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
Les mer
This book aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. It will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.
Les mer
Preface: Future of Tourism MarketingSeongseop (Sam) Kim and Dan Wang1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance modelSomang Min, Kevin Kam Fung So and Miyoung Jeong2. Marketing robot services in hospitality and tourism: the role of anthropomorphismJamie Murphy, Ulrike Gretzel and Juho Pesonen3. Classifying technological innovation attributes for hotels: an application of the Kano modelChun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu4. The view from above: the relevance of shared aerial drone videos for destination marketingUglješa Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vujičić5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, AustraliaBob Mckercher, Anne Hardy and Jagannath Aryal6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery servicesJinsoo Hwang, Sun-Bai Cho and Woohyoung Kim7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destinationCarlos Flavián, Sergio Ibáñez-Sánchez and Carlos Orús8. Tourists as Mobile Gamers: Gamification for Tourism MarketingFeifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang
Les mer

Relaterte produkter

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
Les mer
This book aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. It will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.
Les mer
Preface: Future of Tourism MarketingSeongseop (Sam) Kim and Dan Wang1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance modelSomang Min, Kevin Kam Fung So and Miyoung Jeong2. Marketing robot services in hospitality and tourism: the role of anthropomorphismJamie Murphy, Ulrike Gretzel and Juho Pesonen3. Classifying technological innovation attributes for hotels: an application of the Kano modelChun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu4. The view from above: the relevance of shared aerial drone videos for destination marketingUglješa Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vujičić5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, AustraliaBob Mckercher, Anne Hardy and Jagannath Aryal6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery servicesJinsoo Hwang, Sun-Bai Cho and Woohyoung Kim7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destinationCarlos Flavián, Sergio Ibáñez-Sánchez and Carlos Orús8. Tourists as Mobile Gamers: Gamification for Tourism MarketingFeifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang
Les mer

Produktdetaljer

ISBN
9781032008349
Publisert
2021-06-15
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
280 mm
Bredde
210 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
118

Redaktør
Kim, Seongseop (Sam)
Wang Dan

Om bidragsyterne

Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals.

Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist’s behaviour and organizational changes from the sociological and management lens.

Relaterte produkter