Produktdetaljer
Om bidragsyterne
Dogan Gursoy, PhD, is a Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA, and a Senior Research Fellow in the School of Tourism and Hospitality at University of Johannesburg, South Africa. His research interest focuses on services management, hospitality and tourism marketing, tourist behavior, travelers' information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement, and generational leadership.
Robin Nunkoo, PhD, is an associate professor in the Faculty of Law and Management at the University of Mauritius; a Visiting Senior Research Fellow at the University of Johannesburg, South Africa; an Adjunct Professor at Griffith Institute for Tourism, Griffith University, Australia; and a Visiting Researcher in the Department of Marketing, Copenhagen Business School, University of Copenhagen, Denmark. He holds a PhD from the University of Waterloo, Canada. He is the associate editor for Annals of Tourism Research, Journal of Hospitality Marketing and Management, and Tourism Review. He has published widely in leading journals such as Annals of Tourism Research, Tourism Management, Journal of Travel Research, European Business Review, and Government Information Quarterly and has edited books on research methods and tourism planning. He is an editorial board member of several leading journals. Robin has research interests in quantitative methods, public trust, sociology of knowledge, and sustainable tourism.
Medet Yolal, Ph.D. is Professor of Marketing in Faculty of Tourism at Anadolu University, Turkey, where he mainly teaches issues related to destination management and marketing, tourism marketing and consumer behavior. He has authored or co-authored several articles, book chapters and conference papers on hospitality marketing, consumer behavior, management of small and medium sized enterprises in tourism, and event management. His research interests mainly focus on tourism marketing, consumer behavior, tourist experience, event management, tourism development and quality of life research in tourism.
<p>'Festivals and events can be either core tourist products or supporting ones based on their position in a tourist destinationâs product basket. Whatever the role they play, festivals and events as part of a tourist product should be developed and perceived in a competitive business manner and it is important to know how to handle and program or manage a festival or an event and the impacts they create. In this sense, this is a very comprehensive book on broadening our understanding on festivals and events both for the academia and the industry. I am very confident to suggest this valuable work to my colleagues and to add my course reading lists both for the undergraduates and postgraduates.'</p><p><strong>Prof. Kurtulus Karamustafa</strong>, <em>PhD, Kayseri University, Turkey</em></p>
Produktdetaljer
Om bidragsyterne
Dogan Gursoy, PhD, is a Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA, and a Senior Research Fellow in the School of Tourism and Hospitality at University of Johannesburg, South Africa. His research interest focuses on services management, hospitality and tourism marketing, tourist behavior, travelers' information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement, and generational leadership.
Robin Nunkoo, PhD, is an associate professor in the Faculty of Law and Management at the University of Mauritius; a Visiting Senior Research Fellow at the University of Johannesburg, South Africa; an Adjunct Professor at Griffith Institute for Tourism, Griffith University, Australia; and a Visiting Researcher in the Department of Marketing, Copenhagen Business School, University of Copenhagen, Denmark. He holds a PhD from the University of Waterloo, Canada. He is the associate editor for Annals of Tourism Research, Journal of Hospitality Marketing and Management, and Tourism Review. He has published widely in leading journals such as Annals of Tourism Research, Tourism Management, Journal of Travel Research, European Business Review, and Government Information Quarterly and has edited books on research methods and tourism planning. He is an editorial board member of several leading journals. Robin has research interests in quantitative methods, public trust, sociology of knowledge, and sustainable tourism.
Medet Yolal, Ph.D. is Professor of Marketing in Faculty of Tourism at Anadolu University, Turkey, where he mainly teaches issues related to destination management and marketing, tourism marketing and consumer behavior. He has authored or co-authored several articles, book chapters and conference papers on hospitality marketing, consumer behavior, management of small and medium sized enterprises in tourism, and event management. His research interests mainly focus on tourism marketing, consumer behavior, tourist experience, event management, tourism development and quality of life research in tourism.