Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

Introductive section Chapter 1. Tourism and Fashion: Parallel Stories of Two “Dream Marvels”; Maria Gravari-Barbas and Nadzeya Sabatini Part 1. ‘Dressed for Tourism’ Chapter 2. Inventing the Summer: Evolution of Swimsuit in the 20th Century; Claudio Visentin Chapter 3. Linking Fashion and Tourism: From Body to Clothing and Lifestyle; Nadzeya Sabatini and Lorenzo Cantoni Chapter 4. Tourism & Fashion Influencers: Comparison of Visual Practices; Ulrike Gretzel Part 2. Fashion(able) destinations Chapter 5. Fashion and Tourism: Between Promotion and Integration; Gianluigi Di Giangirolamo Chapter 6. Fashion Heritage Destinations: The Twist of Tradition in Modernity; Puspita Ayu Permatasari, Faruq Ibnul Haqi, Fitri Utami Ningrum, and Triana Rosalina Dewi Chapter 7.When Tourism and Fashion Co-Create: Narratives from Greece; Eirini Vlassi, Georgios A. Deirmentzoglou, Konstantina K. Agoraki, and Andreas Papatheodorou Chapter 8. From Imaginaries to Synergies: Christian Dior Cruise Collections; Sandra Krim Part 3. Fashion, Tourism and the city Chapter 9. Parisian Department Stores and Fashion Tourism; Sophie Kurkdjian Chapter 10. On a Grand Shopping Spree; Erina Cavalli Chapter 11. Affluent Tourists: Luxury Consumption in Milan; Mario Paris Chapter 12. The City Wears Prada: Urban Transformation and Cultural Tourism; Sandra Biondo Chapter 13. Fashioning Urban Margins through Culture-Led Regeneration; Sandra Biondo Chapter 14. Fashion and Tourism Go Off-The-Beaten Tracks; Maria Gravari-Barbas Conclusive section Chapter 15. The Future of Fashion Hype And Drops: Collaboration, Events, and Destination Experiences; Daniel William Mackenzie Wright

In this publication, the convergence of fashion and tourism is explored from an academic perspective, shedding light on the intricate linkages and reciprocal influences between these two vibrant industries. By delving into their shared history spanning over two centuries, the different authors present a compelling hypothesis that unveils the profound impact they have had on each other. Through parallel analysis in the different chapters, readers gain a deeper understanding of the symbiotic relationship between fashion and tourism, and how their collaborative actions shape and reflect contemporary societies worldwide. This insightful work is a must-read for anyone seeking a comprehensive exploration of the dynamic interplay between these global influential forces.