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Event Management For Tourism, Cultural, Business and Sporting Events

Van der Wagen, Lynn White, Lauren
Heftet / 2018 / Engelsk

Produktdetaljer

ISBN
9780170394451
Publisert
2018-02-16
Utgave
5. utgave
Utgiver
Vendor
Cengage Australia
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
544

Forfatter
Van der Wagen, Lynn
White, Lauren

Om bidragsyterne

Dr Lynn Van der Wagen is Head Teacher of Tourism and Events at TAFE NSW. Lynn is the author of many highly acclaimed books on hospitality, tourism and event management. Her doctorate reviewed the national curriculum for customer service training in the services sector and its suitability for developing a service ethos in tourism and hospitality enterprises. Her early career involved working for a five-star hotel as Director of Human Resources. Lauren White has extensive experience in corporate communications. She has a degree in Communications from UTS and has managed public relations campaigns which have included media events. As trends in new media, social networking and experiential marketing have important implications for event managers of the future, the experience she brings is highly relevant in the new edition.

Event Management For Tourism, Cultural, Business and Sporting Events

Van der Wagen, Lynn White, Lauren
Heftet / 2018 / Engelsk
Van der Wagen, Lynn White, Lauren
Heftet / 2018 / Engelsk
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Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
Les mer
PART ONE: EVENT SERVICES 1. Source and use information on the event industry 2. Enhance customer service experiences 3. Coordinate on-site event registrations PART TWO: EVENT PLANNING 4. Manage projects 5. Develop conference programs 6. Manage event staging components PART THREE: EVENT COORDINATION 7. Establish and conduct business relationships 8. Manage finances within a budget PART FOUR: ON-SITE OPERATIONS 9. Identify hazards, assess and control safety risks 10. Monitor work operations 11. Lead and manage people 12. Manage on-site event operations 13. Plan in-house events or functions PART FIVE: EVENT CONCEPTS AND BIDS 14. Develop event concepts 15. Select event venues and sites 16. Implement and monitor environmentally sustainable work practices PART SIX: EVENT COMPLIANCE 17. Research and comply with regulatory requirements 18. Manage risk PART SEVEN: EVENT MARKETING 19. Coordinate marketing activities 20. Obtain and manage sponsorship PART EIGHT: EVENT BUDGETS AND FINANCE 21. Interpret financial information 22. Prepare and monitor budgets PART NINE: EVENT WORKFORCE 23. Recruit, select and induct staff 24. Manage volunteers PART TEN: EVENT IMPLEMENTATION 25. Organise event infrastructure
Les mer

Relaterte produkter

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
Les mer
PART ONE: EVENT SERVICES 1. Source and use information on the event industry 2. Enhance customer service experiences 3. Coordinate on-site event registrations PART TWO: EVENT PLANNING 4. Manage projects 5. Develop conference programs 6. Manage event staging components PART THREE: EVENT COORDINATION 7. Establish and conduct business relationships 8. Manage finances within a budget PART FOUR: ON-SITE OPERATIONS 9. Identify hazards, assess and control safety risks 10. Monitor work operations 11. Lead and manage people 12. Manage on-site event operations 13. Plan in-house events or functions PART FIVE: EVENT CONCEPTS AND BIDS 14. Develop event concepts 15. Select event venues and sites 16. Implement and monitor environmentally sustainable work practices PART SIX: EVENT COMPLIANCE 17. Research and comply with regulatory requirements 18. Manage risk PART SEVEN: EVENT MARKETING 19. Coordinate marketing activities 20. Obtain and manage sponsorship PART EIGHT: EVENT BUDGETS AND FINANCE 21. Interpret financial information 22. Prepare and monitor budgets PART NINE: EVENT WORKFORCE 23. Recruit, select and induct staff 24. Manage volunteers PART TEN: EVENT IMPLEMENTATION 25. Organise event infrastructure
Les mer

Produktdetaljer

ISBN
9780170394451
Publisert
2018-02-16
Utgave
5. utgave
Utgiver
Vendor
Cengage Australia
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
544

Forfatter
Van der Wagen, Lynn
White, Lauren

Om bidragsyterne

Dr Lynn Van der Wagen is Head Teacher of Tourism and Events at TAFE NSW. Lynn is the author of many highly acclaimed books on hospitality, tourism and event management. Her doctorate reviewed the national curriculum for customer service training in the services sector and its suitability for developing a service ethos in tourism and hospitality enterprises. Her early career involved working for a five-star hotel as Director of Human Resources. Lauren White has extensive experience in corporate communications. She has a degree in Communications from UTS and has managed public relations campaigns which have included media events. As trends in new media, social networking and experiential marketing have important implications for event managers of the future, the experience she brings is highly relevant in the new edition.

Relaterte produkter