Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management.
Part One: Destination Marketing and Management: Concepts, Structures and Policies 1: Introduction of Destination Marketing and Management: Scope, Definition and Structures 2: Destination Planning and Policy: Process and Practice Part Two: Destination Marketing: Understanding Consumer Decision Making 3: Travel Motivation, Benefits, and Constraints to Destinations 4: Travel Decision Making: the Experiential Stance 5: Destination Information Search Strategies 6: Experiential Consumption and Destination Marketing Part Three: Destination Marketing: Research, Branding and Image Communication 7: Destination Marketing Research: Issues and Challenges 8: Destination Branding and Positioning 9: Destination Image Development and Communication Part Four: Destination Product Development and Distribution 10: The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca 11: Distribution Channels in Destination Marketing and Promotion 12: Destination Marketing Systems: Critical Factors for Functional Design and Management 13: eTourism Critical Information and Communication Technologies for Tourism Destinations 14: Web 2.0 Online Community Destination Marketing 15: Events and Destination Marketing Part Five: Managing Stakeholders at Destinations 16: Collaborative Destination Marketing: Principles and Applications 17: Tourism Development and Destination Community Residents Part Six: Safety and Crisis Management at Destinations 18: The Importance of Safety and Security for Tourism Destinations 19: Destination Crisis Management Part Seven: Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities 20: A Model of Destination Competitiveness and Sustainability 21: Destination Management: Challenges and Opportunities
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Destination Marketing and Management Theories and Applications Edited by Youcheng Wang and Abraham Pizam Most tourism activities take place at a tourism-focused destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Key themes and topics covered in this book include the consumer decision making process, product development and distribution, stakeholder management, market research, disaster and crises management, the use of emerging technologies, and future opportunities for destination marketing and management. Related titles Tourism Destination Marketing: Collaborative Strategies Y. Wang 2012 c.256 pages ISBN 978 1 84593 656 3 The Business and Management of Ocean Cruises Edited by M. Vogel, A. Papathanassis and B. Wolber 2011 c.256 pages ISBN 978 1 84593 845 1 Tourist Destination Governance: Practice, Theory and Issues Edited by E. Laws, H. Richins, J.F. Agrusa and N. Scott 2011 240 pages ISBN 978 1 84593 794 2 Strategic Management in Tourism, 2nd edition (textbook logo) Edited by L. Moutinho 2011 328 pages ISBN 978 1 84593 588 7
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Industry operators, DMO managers and academic observers can gain much from this book. Overall, the book is well and consistently written and contains much of value… a very useful theoretical and practical update. Annals of Tourism Research 39 (3), 2012.
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Produktdetaljer
ISBN
9781845937621
Publisert
2011-08-30
Utgiver
Vendor
CABI Publishing
Vekt
1000 gr
Høyde
244 mm
Bredde
172 mm
Dybde
25 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
384
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