Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management.
Part One: Destination Marketing and Management: Concepts, Structures and Policies 1: Introduction of Destination Marketing and Management: Scope, Definition and Structures 2: Destination Planning and Policy: Process and Practice Part Two: Destination Marketing: Understanding Consumer Decision Making 3: Travel Motivation, Benefits, and Constraints to Destinations 4: Travel Decision Making: the Experiential Stance 5: Destination Information Search Strategies 6: Experiential Consumption and Destination Marketing Part Three: Destination Marketing: Research, Branding and Image Communication 7: Destination Marketing Research: Issues and Challenges 8: Destination Branding and Positioning 9: Destination Image Development and Communication Part Four: Destination Product Development and Distribution 10: The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca 11: Distribution Channels in Destination Marketing and Promotion 12: Destination Marketing Systems: Critical Factors for Functional Design and Management 13: eTourism Critical Information and Communication Technologies for Tourism Destinations 14: Web 2.0 Online Community Destination Marketing 15: Events and Destination Marketing Part Five: Managing Stakeholders at Destinations 16: Collaborative Destination Marketing: Principles and Applications 17: Tourism Development and Destination Community Residents Part Six: Safety and Crisis Management at Destinations 18: The Importance of Safety and Security for Tourism Destinations 19: Destination Crisis Management Part Seven: Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities 20: A Model of Destination Competitiveness and Sustainability 21: Destination Management: Challenges and Opportunities
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Destination Marketing and Management Theories and Applications Edited by Youcheng Wang and Abraham Pizam Most tourism activities take place at a tourism-focused destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Key themes and topics covered in this book include the consumer decision making process, product development and distribution, stakeholder management, market research, disaster and crises management, the use of emerging technologies, and future opportunities for destination marketing and management. Related titles Tourism Destination Marketing: Collaborative Strategies Y. Wang 2012 c.256 pages ISBN 978 1 84593 656 3 The Business and Management of Ocean Cruises Edited by M. Vogel, A. Papathanassis and B. Wolber 2011 c.256 pages ISBN 978 1 84593 845 1 Tourist Destination Governance: Practice, Theory and Issues Edited by E. Laws, H. Richins, J.F. Agrusa and N. Scott 2011 240 pages ISBN 978 1 84593 794 2 Strategic Management in Tourism, 2nd edition (textbook logo) Edited by L. Moutinho 2011 328 pages ISBN 978 1 84593 588 7
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Industry operators, DMO managers and academic observers can gain much from this book. Overall, the book is well and consistently written and contains much of value… a very useful theoretical and practical update. Annals of Tourism Research 39 (3), 2012.
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Produktdetaljer

ISBN
9781845937621
Publisert
2011-08-30
Utgiver
Vendor
CABI Publishing
Vekt
1000 gr
Høyde
244 mm
Bredde
172 mm
Dybde
25 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
384

Om bidragsyterne

Dr. Youcheng Wang is Associate Dean of Academic Affairs and Research and a professor of tourism and marketing with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. He is the author of 3 books and more than 100 scientific publications. He is serving on the Editorial Boards of 8 international academic journals. Dr. Wang has consulting experience in the areas of destination marketing, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management. He has been awarded numerous research awards both at the national and international levels. Dr. Wang earned his Master's degree from Purdue University and his Ph.D. from the University of Illinois at Urbana-Champaign. Dr. Abraham Pizam is Dean and Linda Chapin Eminent Scholar Chair in Tourism Management with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. Professor Pizam is widely known in the field of Hospitality and Tourism Management and has conducted research projects, lectured, and served as a consultant in more than 30 countries. He has held various academic positions, in the U.S.A, U.K., France, Austria, Australia, New-Zealand, Singapore, Israel and Switzerland, has authored more than 150 scientific publications and ten books, is the Editor-in-Chief of the International Journal of Hospitality Management and serves on the editorial boards of 20 academic journals. Professor Pizam has conducted consulting and research projects for a variety of international, national and regional tourism organizations. Professor Pizam holds a Master's degree from New York University and a Ph.D. from Cornell University, and is the recipient of several academic awards. Richard Butler was educated at Nottingham University and the University of Glasgow (PhD Geography 1973), and spent thirty years at the University of Western Ontario in Canada as Professor and Chairman of the Department of Geography, and then the University of Surrey, where he was Professor of Tourism from 1997 to 2005. He is currently Emeritus Professor of International Tourism in the Strathclyde Business School, University of Strathclyde, Glasgow. He has published a large number of journal articles, fourteen books on tourism and many chapters in other books. His fields of interest are the development process of tourist destinations the impacts of tourism, carrying capacity and sustainability, and tourism in remote areas and islands. currently serves as the Associate Dean, Interim Chair of the Tourism, Events & Attractions department as well as the Associate Director of the Dick Pope Sr. Institute for Tourism Studies at the Rosen College of Hospitality Management at the University of Central Florida. Professor Croes has published three books entitled, "The Small Island Paradox: Tourism Specialization as a Potential Solution", "Anatomy of Demand in International Tourism", and his most recent book "Poverty Alleviation through Tourism Development". Additionally, he is a contributor to several books. His fields of interest include: econometrics applications in hospitality, tourism demand analysis/forecasting, tourism economic impact, competitive and sustainable tourism in tourism development analysis, tourism development applied to poverty alleviation and tourism development in small islands and developing countries. Professor Croes is the recipient of the 2015 Thea Sinclair Award. Ercan Sirakaya-Turk, PhD, is a Professor of Tourism and the Associate Dean of Research and Graduate Studies in the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). Before joining USC, Dr Turk worked at Texas A&M and Pennsylvania State Universities. He received his PhD and MS from Clemson University, South Carolina USA. He was the 2007 recipient of US State Department's prestigious Fulbright scholarship to Russia, Saint Petersburg State University of Finance and Economics. Ercan has published a significant number of articles in the area of tourism destination marketing and tourism development in prestigious tourism journals and completed numerous grants/ contracts exceeding one million US dollars. Dr Sirakaya-Turk is the founding-editor and current associate Editor for an online tourism research bulletin (e-Review of Tourism Research). He also serves at editorial boards of numerous journals including Journal of Travel Research, Annals of Tourism Research (as a resource editor), and Tourism Analysis. He teaches tourism economics, marketing and research methods classes. Professor Muzaffer Uysal, PhD. is a provost professor and chair of the Department of Hospitality and Tourism Management - Isenberg School of Management at the University of Massachusetts, Amherst. Dr. Uysal has extensive experience in the tourism and hospitality field and has conducted workshops and seminars in more than 25 countries. He is a member of the International Academy for the Study of Tourism and the Academy of Leisure Sciences. He has also authored and co-authored a significant number of research articles, monographs, and books. Dr. Uysal has also received over 30 awards, honors, and recognitions. His current research interests focus on tourism development and quality-of-life research in tourism and hospitality settings.