Introduction PART ONE COVID-19 and Tourism: Introduction 1 The Impact of COVID-19 on Tourism Demand and Supply 2 Coronavirus through the Eyes of Hospitality Customers 3 The Bright Side of COVID-19 in the Context of Tourism: Models of Wellness Tourism and Purposeful Travel Drive the Way Forward 4 The Effect of COVID-19 Pandemic on Tourism and Hospitality Industry – A Review PART TWO COVID-19 and Tourism Marketing Sustainability 5 Marketing and Demarketing Strategies for Hotel Operation under Epidemics and Pandemics 6 Futurology of Ethical Tourism Digital & Social Media Marketing Post COVID-19 7 Rebranding Destinations for Sustainable Tourism Recovery Post COVID-19 Crisis PART THREE Tourism Education and Research for Tourism Sustainability 8 Why Do We Teach Tourism? 9 Students Shaping Their Future: Virtual Reality Interactive Exercise to Engage in for Learning PART FOUR Ethics and Responsibilities in Tourism Management Post COVID-19 Pandemic 10 Ethics and Responsibility in Tourism – the Impact of COVID-19 11 The Importance of Tourism Security and Safety after COVID-19 12 Defining Responsibilities of Tourists in the Post-COVID-19 Period 13 Applied Ethics in Post-COVID-19 Destination Management PART FIVE COVID-19 and Tourism Governance 14 Impact of COVID-19 Pandemic on the Tourism Industry in Sri Lanka: The Dilemmas of Industry Sustainability 15 Managing Events Tourism Sustainability Post-COVID-19: Exploring the New Realities 16 The Impact of COVID-19 Pandemic on Small Tourism Enterprises in Pakistan 17 Perspectives in the Strategic Management of Destinations in the Post-COVID Period