Consumer Behaviour in Hospitality and Tourism
Produktdetaljer
Om bidragsyterne
Saurabh Kumar Dixit is Associate Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behaviour, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has twelve books to his credit. His recent profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit
Kuan-Huei Lee is Associate Professor at Singapore Institute of Technology. She graduated with a PhD in Tourism Management from the University of Queensland, Australia. Her research interests include Food Tourism, Food and Beverage Management and Cross-cultural Studies of Tourists.
Poh Theng Loo is Assistant Professor at I-Shou University. She graduated with a PhD in Hospitality and Tourism from Taylor’s University, Malaysia. Her research interests include any topics of Consumer Behaviour and Services Marketing in tourism and hospitality.
<p>"I found the book interesting to read. I learned many different tourism practices, especially the topic of green marketing and recycling behaviour on vacation. The book is a much-awaited contribution complied with contemporary issues that offer updated knowledge in the area of consumer behaviour. It offers a variety of cutting edge and current topics while exploring relevant practical examples supported by sound theoretical contributions and critical debates. I recommend this book and believe it is a key reference for researchers, lecturers, and students, and it is also an essential read for others keen to learn more about consumer behaviour in tourism." </p><p><strong>- Xiang Ying, </strong><em>MEI, PhD, Inland Norway University of Applied Sciences, Norway</em></p><p>"The book covers several pertinent topics that are attracting important attention in the field of consumer behaviour in tourism, ranging from assessment of performance, guest hospitality assessment, brand identification, green marketing, local community engagement, and recycling behaviour. The title appears quite interesting and enabling learners to have insights into different facets of consumer behaviour of hospitality and tourism." </p><p><strong>- Sari Lenggogeni, </strong><em>PhD, Universitas, Andalas, Indonesia</em></p><p>"<em>Consumer Behaviour in Hospitality and Tourism</em> is a concerted collection of studies featuring strategies and tips to better engage the community as consumers, predict customer brand trust, evaluate official destination websites, implement green hotel practices, increase positive sentiment reviews for hotels, improve consumer recycling behaviours during vacations, and measure visitor satisfaction from ecotourism experiences. The book editors, Saurabh K. Dixit, Kuan-Huei Lee, and Poh Theng Loo, have highlighted interesting hospitality and tourism cases, including how one tourism site became the cleanest village in Asia!" </p><p><strong>- Catheryn Khoo-Lattimore, </strong><em>PhD, Multi-award-winning Tourism Researcher and Consultant to the UNWTO</em></p>
Produktdetaljer
Om bidragsyterne
Saurabh Kumar Dixit is Associate Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behaviour, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has twelve books to his credit. His recent profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit
Kuan-Huei Lee is Associate Professor at Singapore Institute of Technology. She graduated with a PhD in Tourism Management from the University of Queensland, Australia. Her research interests include Food Tourism, Food and Beverage Management and Cross-cultural Studies of Tourists.
Poh Theng Loo is Assistant Professor at I-Shou University. She graduated with a PhD in Hospitality and Tourism from Taylor’s University, Malaysia. Her research interests include any topics of Consumer Behaviour and Services Marketing in tourism and hospitality.