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Complexity Turn Cultural, Management, and Marketing Applications

Woodside Arch G.
Innbundet / 2017 / Engelsk

Produktdetaljer

ISBN
9783319470269
Publisert
2017-02-23
Utgiver
Vendor
Springer International Publishing AG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet

Redaktør
Woodside Arch G.

Om bidragsyterne

Arch G. Woodside is Professor of Marketing, Boston College. He is the Editor in Chief, Journal of Business Research. His research appears in marketing, psychology, tourism, and hospitality journals. His i10-index is 175 ins 2014 according to Google Scholar; his h index = 48. He is a Member and Fellow of the American Psychological Association, Association of Psychological Science, Royal Society of Canada, International Academy for the Study of Tourism, Society for Marketing Advances, and the Global Academy of Innovation and Knowledge. He is the Founder of the International Academy of Culture, Tourism and Hospitality Research. His work appears in Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and 46 additional scholarly journals. He is the author, co-author, and co-editor of 50 books, 350 journal articles, and 220 book chapters. In 2013 he received an honorary doctorate degree from the University of Montreal. His Ph.D. in Business Administration is from Penn State, 1968.

Complexity Turn Cultural, Management, and Marketing Applications

Woodside Arch G.
Innbundet / 2017 / Engelsk
Woodside Arch G.
Innbundet / 2017 / Engelsk
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This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.
Les mer
A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set.
Les mer
Chapter 1.Embracing the complexity turn in management research for modeling multiple realities.- Chapter 2. Taking the complexity turn in strategy management theory and research.- Chapter 3. The complexity turn in human resources theory and research.- Chapter 4. The complexity turn in behavioral pricing.- Chapter 5. The complexity turn in cultures’ consequences on entrepreneurship, innovation, and quality-of-life.- Chapter 6. The complexity turn to modeling firm heterogeneity in corporate social and financial performance.
Les mer
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.
Les mer
Shows how-to go-beyond symmetric thinking and statistical-testing to think and test using recipes and algorithms Applies complexity theory tenets to think, analyze, and report alternative recipes (configurations or chains) leading to success or failure Chapters provide numerical examples of theory, methods, and findings in several disciplinary contexts
Les mer

Relaterte produkter

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.
Les mer
A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set.
Les mer
Chapter 1.Embracing the complexity turn in management research for modeling multiple realities.- Chapter 2. Taking the complexity turn in strategy management theory and research.- Chapter 3. The complexity turn in human resources theory and research.- Chapter 4. The complexity turn in behavioral pricing.- Chapter 5. The complexity turn in cultures’ consequences on entrepreneurship, innovation, and quality-of-life.- Chapter 6. The complexity turn to modeling firm heterogeneity in corporate social and financial performance.
Les mer
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.
Les mer
Shows how-to go-beyond symmetric thinking and statistical-testing to think and test using recipes and algorithms Applies complexity theory tenets to think, analyze, and report alternative recipes (configurations or chains) leading to success or failure Chapters provide numerical examples of theory, methods, and findings in several disciplinary contexts
Les mer

Produktdetaljer

ISBN
9783319470269
Publisert
2017-02-23
Utgiver
Vendor
Springer International Publishing AG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet

Redaktør
Woodside Arch G.

Om bidragsyterne

Arch G. Woodside is Professor of Marketing, Boston College. He is the Editor in Chief, Journal of Business Research. His research appears in marketing, psychology, tourism, and hospitality journals. His i10-index is 175 ins 2014 according to Google Scholar; his h index = 48. He is a Member and Fellow of the American Psychological Association, Association of Psychological Science, Royal Society of Canada, International Academy for the Study of Tourism, Society for Marketing Advances, and the Global Academy of Innovation and Knowledge. He is the Founder of the International Academy of Culture, Tourism and Hospitality Research. His work appears in Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and 46 additional scholarly journals. He is the author, co-author, and co-editor of 50 books, 350 journal articles, and 220 book chapters. In 2013 he received an honorary doctorate degree from the University of Montreal. His Ph.D. in Business Administration is from Penn State, 1968.

Relaterte produkter