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Atmospheric Turn in Culture and Tourism Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

Volgger, Michael Pfister, Dieter
Innbundet / 2019 / Engelsk

Produktdetaljer

ISBN
9781838670719
Publisert
2019-11-29
Utgiver
Emerald Publishing Limited; Emerald Publishing Limited
Vekt
583 gr
Høyde
229 mm
Bredde
152 mm
Dybde
23 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
360

Redaktør
Volgger, Michael
Pfister, Dieter

Om bidragsyterne

Michael Volgger is a Senior Lecturer in the School of Marketing and Co-Director of the Tourism Research Cluster at Curtin University, Australia. His research on tourism destination governance, product development and innovation in tourism and tourism marketing has been published widely in high quality journals and books. Dieter Pfister is head of the "Building Owner-Program" at the University of St. Gallen in Switzerland. Since the 1990s, his research has focused on the connection between brand and space and design strategy. Based on practical experience, he has developed and published various theoretical models and shaped concepts, including atmospheric design.

Atmospheric Turn in Culture and Tourism Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

Volgger, Michael Pfister, Dieter
Innbundet / 2019 / Engelsk
Volgger, Michael Pfister, Dieter
Innbundet / 2019 / Engelsk
Nettpris:
1.686,-
Levering 7-20 dager
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Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations. 
Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include: 
  • participatory shaping of destination atmospheres 
  • urban atmospheres 
  • 'silent' airports 
  • atmosphere of religious buildings
  • residents as elements of atmosphere
  • emotional contagion
  • building culture and architecture 
  • eAtmospherics  
  • light and colour effects in hospitality encounters 
  • the co-created atmosphere of concerts and events. 
Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.
Les mer
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Les mer
Chapter 1. Introduction; Michael Volgger and Dieter Pfister Part 1: Atmosphere and culture Chapter 2. Philosophy of the atmospheric turn; Thomas Latka   Chapter 3. The concept of atmosphere from a multidisciplinary perspective; Dieter Pfister   Chapter 4. Describing and creating atmospheres; Dieter Pfister   Chapter 5. Architectural governance and the coordination of building culture: An exploratory reflection; Michael Volgger, Harald Pechlaner, Anna Scuttari and Elsa Innerhofer  Chapter 6. Enhancing understanding: The atmospheric dimension of communication as a catalyst for creating deeper human understanding; Thomas Herdin  Chapter 7. Changing atmospheres - On the duration and exploration of urban experiences; Andreas Rauh  Chapter 8. The effects of atmospheres; Rainer Kazig  Chapter 9. Combining brand theory with space and atmosphere theory; Dieter Pfister  Part 2: Atmosphere in tourism, hospitality and events  Chapter 10. Staging genius loci: Atmospheric interventions in tourism destinations; Michael Volgger  Chapter 11. Travel beautifully: The role of aesthetics in experience design; Ksenia Kirillova and Philipp Wassler  Chapter 12. Social aspects of tourism atmosphere and emotional contagion in destinations; Kemal Gurkan Kucukergin and Bekir Bora Dedeoglu   Chapter 13. Atmospheric turn and digitisation as chances for a sustainable destination management; Christian Laesser, Dieter Pfister and Pietro Beritelli   Chapter 14. From flow analysis to shared insight to planning for impact - The development campaign of Altdorf (CH); Pietro Beritelli   Chapter 15. Does the living space prevent destination development? The Bavarian town of Eichstaett as a space of possibilities; Harald Pechlaner, Daniel Zacher, Elina Gavriljuk and Christian Eckert  Chapter 16. What Colour and Light Do in Service Atmospherics: A Neuro-marketing Perspective; Emrah Ozkul, Hakan Boz, Bilsen Bilgili and Erdogan Koc   Chapter 17. In search of underwater atmosphere: A new diving world on artificial reefs; Caglar Bideci and Carl Cater  Chapter 18. Authenticity as a contributor to satisfaction with arts events: The moderating role of involvement; Bilge Aykol, Manolya Aksatan and İlayda İpek  Chapter 19. Extending a festival's social atmosphere online: The Case of Fotografia Europea; Lorenzo Mizzau, Fabrizio Montanari and Marta Massi  Chapter 20. Silence as a moment of luxury: Insights from contemporary travellers visiting churches; Hannele Kauppinen-Räisänen, Helene Cristini and Marie-Nathalie Jauffret  Chapter 21. Capricornia - an atmosphere of 'otherness'; Christof Pforr and Michael Volgger  Chapter 22. How advertising eAtmospherics impact consumer behaviour: Evidence from true field experiments in hospitality and tourism; Arch G. Woodside, Pedro Mir Bernal and Bomi Kang
Les mer

Relaterte produkter

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations. 
Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include: 
  • participatory shaping of destination atmospheres 
  • urban atmospheres 
  • 'silent' airports 
  • atmosphere of religious buildings
  • residents as elements of atmosphere
  • emotional contagion
  • building culture and architecture 
  • eAtmospherics  
  • light and colour effects in hospitality encounters 
  • the co-created atmosphere of concerts and events. 
Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.
Les mer
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Les mer
Chapter 1. Introduction; Michael Volgger and Dieter Pfister Part 1: Atmosphere and culture Chapter 2. Philosophy of the atmospheric turn; Thomas Latka   Chapter 3. The concept of atmosphere from a multidisciplinary perspective; Dieter Pfister   Chapter 4. Describing and creating atmospheres; Dieter Pfister   Chapter 5. Architectural governance and the coordination of building culture: An exploratory reflection; Michael Volgger, Harald Pechlaner, Anna Scuttari and Elsa Innerhofer  Chapter 6. Enhancing understanding: The atmospheric dimension of communication as a catalyst for creating deeper human understanding; Thomas Herdin  Chapter 7. Changing atmospheres - On the duration and exploration of urban experiences; Andreas Rauh  Chapter 8. The effects of atmospheres; Rainer Kazig  Chapter 9. Combining brand theory with space and atmosphere theory; Dieter Pfister  Part 2: Atmosphere in tourism, hospitality and events  Chapter 10. Staging genius loci: Atmospheric interventions in tourism destinations; Michael Volgger  Chapter 11. Travel beautifully: The role of aesthetics in experience design; Ksenia Kirillova and Philipp Wassler  Chapter 12. Social aspects of tourism atmosphere and emotional contagion in destinations; Kemal Gurkan Kucukergin and Bekir Bora Dedeoglu   Chapter 13. Atmospheric turn and digitisation as chances for a sustainable destination management; Christian Laesser, Dieter Pfister and Pietro Beritelli   Chapter 14. From flow analysis to shared insight to planning for impact - The development campaign of Altdorf (CH); Pietro Beritelli   Chapter 15. Does the living space prevent destination development? The Bavarian town of Eichstaett as a space of possibilities; Harald Pechlaner, Daniel Zacher, Elina Gavriljuk and Christian Eckert  Chapter 16. What Colour and Light Do in Service Atmospherics: A Neuro-marketing Perspective; Emrah Ozkul, Hakan Boz, Bilsen Bilgili and Erdogan Koc   Chapter 17. In search of underwater atmosphere: A new diving world on artificial reefs; Caglar Bideci and Carl Cater  Chapter 18. Authenticity as a contributor to satisfaction with arts events: The moderating role of involvement; Bilge Aykol, Manolya Aksatan and İlayda İpek  Chapter 19. Extending a festival's social atmosphere online: The Case of Fotografia Europea; Lorenzo Mizzau, Fabrizio Montanari and Marta Massi  Chapter 20. Silence as a moment of luxury: Insights from contemporary travellers visiting churches; Hannele Kauppinen-Räisänen, Helene Cristini and Marie-Nathalie Jauffret  Chapter 21. Capricornia - an atmosphere of 'otherness'; Christof Pforr and Michael Volgger  Chapter 22. How advertising eAtmospherics impact consumer behaviour: Evidence from true field experiments in hospitality and tourism; Arch G. Woodside, Pedro Mir Bernal and Bomi Kang
Les mer

Produktdetaljer

ISBN
9781838670719
Publisert
2019-11-29
Utgiver
Emerald Publishing Limited; Emerald Publishing Limited
Vekt
583 gr
Høyde
229 mm
Bredde
152 mm
Dybde
23 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
360

Redaktør
Volgger, Michael
Pfister, Dieter

Om bidragsyterne

Michael Volgger is a Senior Lecturer in the School of Marketing and Co-Director of the Tourism Research Cluster at Curtin University, Australia. His research on tourism destination governance, product development and innovation in tourism and tourism marketing has been published widely in high quality journals and books. Dieter Pfister is head of the "Building Owner-Program" at the University of St. Gallen in Switzerland. Since the 1990s, his research has focused on the connection between brand and space and design strategy. Based on practical experience, he has developed and published various theoretical models and shaped concepts, including atmospheric design.

Relaterte produkter