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Winning the Mandate The Indian Experience

Chakrabarty, Bidyut Hazra Sugato
Innbundet / 2016 / Engelsk

Produktdetaljer

ISBN
9789351507444
Publisert
2016-12
Utgiver
SAGE Publications India Pvt Ltd; SAGE Publications India Pvt Ltd
Vekt
430 gr
Høyde
215 mm
Bredde
139 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
252

Forfatter
Chakrabarty, Bidyut
Hazra Sugato

Om bidragsyterne

Bidyut Chakrabarty is Vice-Chancellor, Visva Bharati, West Bengal. He was Professor in the Department of Political Science in University of Delhi till November 2018. He completed his PhD from London School of Economics and has been associated with teaching and research for more than three decades. He has taught in several prestigious educational institutions, such as the London School of Economics; Indian Institute of Management (IIM) Calcutta; Monash University, Australia; National University of Singapore; Hamburg University, Germany. Professor Chakrabarty has authored several textbooks and academic books. Among his publications are Public Administration: From Government to Governance (2017), Winning the Mandate: The Indian Experience (2016), Communism in India: Events, Processes and Ideologies (2014), Indian Politics and Society since Independence: Events, Processes and Ideology (2008) and The Governance Discourse: A Reader (2008). Sugato Hazra, Senior Adviser, DTA Consulting, has a Master’s in Economics and more than 30 years of experience in banking, government, Industry chamber and media. He has also worked with two large corporate groups on economic and policy issues.

Winning the Mandate The Indian Experience

Chakrabarty, Bidyut Hazra Sugato
Innbundet / 2016 / Engelsk
Chakrabarty, Bidyut Hazra Sugato
Innbundet / 2016 / Engelsk
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622,-
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This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.

An important contribution to the study of India’s 2014 General Elections.

Les mer
<p>This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.</p>
Preface and Acknowledgements Introduction Is 2014 Election a Game Changer? Trends in Election Campaign since Independence Coalition Era Starts The India Shining Campaign and Its failure Gujarat Riot and the Incumbent Government The Top-driven Congress Campaign for Political Mobilization India Against Corruption, a Campaign Builds Up The Leadership-centric Election Campaign The Election Campaign and the Manifesto and Subtle Articulation of Political Messages Assessing the Election Campaign The Role of Social Media in Political Mobilization The Unique 2014 National Poll in India Reinventing Political Communication—the Modi Interlude(?) Conclusion: Marketizing an Ideology-driven Dream Postscript: The Bihar Assembly Election, 2015—Revival of Coalition Dharma Notes and References Select Bibliography Index
Les mer

Relaterte produkter

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.

An important contribution to the study of India’s 2014 General Elections.

Les mer
<p>This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.</p>
Preface and Acknowledgements Introduction Is 2014 Election a Game Changer? Trends in Election Campaign since Independence Coalition Era Starts The India Shining Campaign and Its failure Gujarat Riot and the Incumbent Government The Top-driven Congress Campaign for Political Mobilization India Against Corruption, a Campaign Builds Up The Leadership-centric Election Campaign The Election Campaign and the Manifesto and Subtle Articulation of Political Messages Assessing the Election Campaign The Role of Social Media in Political Mobilization The Unique 2014 National Poll in India Reinventing Political Communication—the Modi Interlude(?) Conclusion: Marketizing an Ideology-driven Dream Postscript: The Bihar Assembly Election, 2015—Revival of Coalition Dharma Notes and References Select Bibliography Index
Les mer

Produktdetaljer

ISBN
9789351507444
Publisert
2016-12
Utgiver
SAGE Publications India Pvt Ltd; SAGE Publications India Pvt Ltd
Vekt
430 gr
Høyde
215 mm
Bredde
139 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
252

Forfatter
Chakrabarty, Bidyut
Hazra Sugato

Om bidragsyterne

Bidyut Chakrabarty is Vice-Chancellor, Visva Bharati, West Bengal. He was Professor in the Department of Political Science in University of Delhi till November 2018. He completed his PhD from London School of Economics and has been associated with teaching and research for more than three decades. He has taught in several prestigious educational institutions, such as the London School of Economics; Indian Institute of Management (IIM) Calcutta; Monash University, Australia; National University of Singapore; Hamburg University, Germany. Professor Chakrabarty has authored several textbooks and academic books. Among his publications are Public Administration: From Government to Governance (2017), Winning the Mandate: The Indian Experience (2016), Communism in India: Events, Processes and Ideologies (2014), Indian Politics and Society since Independence: Events, Processes and Ideology (2008) and The Governance Discourse: A Reader (2008). Sugato Hazra, Senior Adviser, DTA Consulting, has a Master’s in Economics and more than 30 years of experience in banking, government, Industry chamber and media. He has also worked with two large corporate groups on economic and policy issues.

Relaterte produkter