Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election.

1. Seven Weeks is a Long Time in Politics Dominic Wring, Roger Mortimore and Simon Atkinson.- 2. A Tale of Two Parties: Press and television coverage of the campaign David Deacon, John Downey, David Smith, James Stanyer and Dominic Wring (Loughborough).- 3. Broadcasting the Snap Election: Surprising Politics but Familiar Production  Paul Brand (ITV).- 4. BBC Campaign Coverage Policy  Jay G. Blumler (Leeds).- 5. Election Night:  The View from Sky News  Isla Glaister (Sky News).- 6. The Agenda-Setting Role of Newspapers in the UK 2017 Election  Angela Phillips (Goldsmiths).- 7. Alternative Agendas or More of the Same? Online News Coverage of the 2017 Election  Emily Harmer and Rosalynd Southern (Liverpool).- 8. Alternative Media: a New Factor in British Politics?  Craig Gent and James Walker (Novara Media).- 9. ‘Strong and Stable’ to ‘Weak and Wobbly’: The Conservative election campaign  Anthony Ridge-Newman(Liverpool Hope).- 10. The Labour Campaign by Greg Cook (Labour).- 11. The Liberal Democrat Campaign  James Gurling (Liberal Democrats).- 12. Movement Led Electoral Campaigning: Momentum in the 2017 General Election  Abi Rhodes (Nottingham, and Momentum).- 13. #GE2017: Digital Media and the Campaigns  Declan McDowell-Naylor (Royal Holloway).- 14. The Polls in 2017  Will Jennings (Southampton).- 15. “Yer jaiket is hanging by a shooglie peg!”: Fear, Groupthink and Outliers  Damian Lyons Lowe (Survation).- 16. An Ever-Changing Mood: Qualitative Research and the 2017 Election Campaign  Suzanne Hall and Paul Carroll (Ipsos MORI).- 17. Seismographs for youthquakes – how do we know how the public voted in British general elections?  Roger Mortimore (Ipsos MORI).- 18. Why polling matters: the role of data in our democracy Keiran Pedley (GfK).

Against prior expectations the 2017 General Election proved to be particularly dramatic, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven weeks a hitherto dominant Prime Minister saw her once seemingly unassailable lead in the polls eroded as support for her previously beleaguered rival surged. The subsequent restoration of two-party dominance contributed to the return of a hung parliament with profound consequences for both Theresa May and Jeremy Corbyn. Political Communication in Britain, the tenth volume in a series that began nearly four decades ago, revisits a momentous election by providing unique insights from the vantage point of those who fought, reported and researched a campaign that is likely to live long in the public imagination.
Dominic Wring is Professor of Political Communication at Loughborough University, UK.
Roger Mortimore is Professor ofPublic Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.
Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.

“This book lifts the lid on the thoughts and decisions of those ‘in the know’ at the heart of British politics, providing a unique and highly valuable account of the 2017 general election campaign from those closest to its broadcasting and planning, and from observers on the ground. This most fascinating of elections is brought to life in the reflections of some of its key protagonists.” (Jane Green, Professorial Fellow and Gwilym Gibbon Senior Research Fellow, Nuffield College, University of Oxford, UK)

“An excellent account of the 2017 election campaign and how the polls and media covered it.” (Dennis Kavanagh, Emeritus Professor of Politics, University of Liverpool, UK)

“In 1945 Clement Attlee was driven around the country by his wife to the campaign rallies. That was seventy-three years ago. Political campaigns have come a long way. The book by Wring, Mortimore, Atkinson and contributions from their colleagues have nailed it. Anyone interested in British politics should want to read it.” (Sir Robert Worcester KBE DL, Founder of MORI)

 

Is the 10th volume in the Political Communications longstanding series launched in 1979 Provides practitioner as well as academic commentaries from those responsible for organising, reporting and monitoring the 2017 Election Seeks to understand the relationships between the parties, media and voting public

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