The dawn of the twenty-first century has been accompanied by an upsurge of anti-capitalist campaigning, challenging the very basis of the New World economic order. This book sets out to explore the lessons from these experiences of social mobilization. How can non-governmental organizations, community based organizations, and the labour and trade union movement develop effective campaigning alliances - without becoming institutionalized and incorporated themselves? How can they balance immediate gains and longer term strategies for transformation? How can they gain media attention without losing control of the message? And how can social movements develop organizational forms that are genuinely representative and democratically accountable, globally?These questions are explored through case studies including DAWN (Development Alternatives for Women in a New Era), "Education for All," and Jubilee 2000's campaigning against world debt. The book concludes by exploring lessons for building global challenges to neo-liberal agendas and developing more transformatory approaches.