This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation.Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication.Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
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This volume brings together two domains of scholarly inquiry: organization and management studies, and the study of visual and multimodal communication, and integrates these two domains of research in a way that will benefit both.
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Part I: Introduction1 Purpose of this volume2 A social semiotic approach to multimodalityPart II: Strategies for multimodal scholarly inquiry3 Approaches, methods, and research agenda: An overview4 The archaeological approach5 The practice approach6 The strategic approach7 The dialogical approach8 The documenting approach9 Summary: Towards multi-approach studies in multimodal organization researchPart III: Application10 Introduction to four case studies11 The power of diagrams12 The use of logos in post-merger identity construction at Aalto University13 Multimodal meaning-making in online shopping14 Multimodal legitimation and corporate social responsibility (CSR)Part IV: Discussion15 The way ahead: Discussion and conclusion
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Produktdetaljer

ISBN
9780367786847
Publisert
2021-03-31
Utgiver
Vendor
Routledge
Vekt
340 gr
Høyde
229 mm
Bredde
152 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
228

Om bidragsyterne

Markus A. Höllerer is Professor of Public Management and Governance at WU Vienna University of Economics and Business, Austria, and Professor of Organization Theory at UNSW Business School, Australia.

Theo van Leeuwen is Professor at the Department of Language and Communication at the University of Southern Denmark.

Dennis Jancsary is Assistant Professor at the Institute for Organization Studies at WU Vienna University of Economics and Business, Austria.

Renate E. Meyer is Professor of Organization Studies at WU Vienna University of Economics and Business, Austria, and part-time Professor of Institutional Theory at Copenhagen Business School, Denmark.

Thomas Hestbæk Andersen is Associate Professor at the Department of Language and Communication at the University of Southern Denmark

Eero Vaara is Professor of Organization and Management in the Department of Management Studies at Aalto University School of Business, Finland. He is a permanent Visiting Professor at EMLYON Business School, France, and a Distinguished Visiting Scholar at Lancaster University, UK.