This is the 15th volume in a series of studies on research in marketing.
Part of a series of studies on research in marketing.
List of contributors. Theoretical foundations in marketing ethics: a look back (S.J. Vitell). Theoretical foundations in marketing ethics: a look ahead (D.P. Robin). The entitlement model: a morally bancrupt baseline for justification of marketing practices (S. Baker). Relationship of individual moral values and perceived ethical climate to satisfaction, commitment, and turnover in a sales organization (N.C. Herdon Jr. et al.). Curbing corporate crime: managerial and ethical implications of the federal sentencing guidelines for organizations (G.R. Laczniak, R. Roberson). The role of formal policies and informal culture on ethical decision making by marketing managers (J.H. Leigh, P.E. Murphy). An empirically-based, integrative framework of corporate moral development (K.J. Srnka). Organizational framework for sales ethics management (A.Z. Vasquez-Parraga, L.Comer). "Some days are better than others": beer commercials and a question of ethics (J.M. Wolburg et al.).
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Produktdetaljer
ISBN
9780762305667
Publisert
1999-11-22
Utgiver
Vendor
JAI Press Inc.
Vekt
493 gr
Høyde
234 mm
Bredde
156 mm
Dybde
14 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
224