"A complete overview that conveys a sense of the detail needed to do a high quality survey." --Kathy Sexton-Radek, Elmhurst College "Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences." --Carol J. Lancaster, Medical University of South Carolina "Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey." --Gerald Albaum, University of Oregon, review in Journal of Marketing Research New to this Edition: * The characteristics and uses of qualitative surveys * The steps in a content analysis of qualitative data * Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct * The main components of an informed consent form "′Reasonable Resources′ is an excellent way to end this first volume. It provides foreshadowing for the rest of the Kit, yet does not go into too much detail. This material is a valuable reference as an overview (or, planning aid) for the research process." --David McCaffrey, University of Mississippi