This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.
How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?
In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place.
The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.
Globalizing Sport Studies brings together the most innovative research in sport studies. Truly international, interdisciplinary and focusing on the latest empirical work, it will act as a hub (both online and in print) for social scientific and cultural studies in sport.
"In my mind, this series is the most significant development in the sociology of sport in many years." Jay Coakley, University of Colorado, USA
SERIES UPDATE: While these titles are still available from Bloomsbury, all future titles in this series will be published by Manchester University Press. For information on forthcoming titles and for more up-to-date news about this series, please visit the Manchester University Press website at: www.manchesteruniversitypress.co.uk