`Whether you are contemplating ethnographic research, have already done it or are primarily interested in it as a reader, this book should deepen your appreciation of one of the most challenging activities that any social scientist or management research can engage in′ - <b><i>Management Learning </i></b><p></p> <p><b><i>`</i>The chapter entitled "The sex(ual) field" is a good example of how challenging Coffey′s work is. She considers how the sexual status of the researcher can make a difference to the research; what the implications are surrounding physical sexual activity occurring during fieldwork; as well as fieldwork conducted in explicitly erotic settings. By considering this most personal of arenas, Coffey highlights the existence and participation of the researcher as a whole in the ethnographic research process....<b>The Ethnographic Self</b> is a useful reminder of the ways in which real people are involved in social research′ - <b><i>British Educational Research Journal</i></b></b></p>