Foreword Contributors George Cheney, Juliet Roper, and Steve May: Overview PART I: Introduction 1: Jill J. McMillan: Why Corporate Social Responsibility: Why Now? How? 2: Michael Stohl, Cynthia Stohl, and Nikki C. Townsley: A New Generation of Global Corporate Social Responsibility 3: Malcolm McIntosh: Progressing From Corporate Social Responsibility to Brand Integrity PART II: Cases and Contexts 4: Jem Bendell and Mark Bendell: Facing Corporate Power 5: Sandra Waddock: Corporate Citizenship: The Dark-Side Paradoxes of Success 6: Mette Morsing, Atle Middtun, and Karl Palmas: Corporate Social Responsibility in Scandinavia: A Turn Towards the Business Case? 7: Glen Whelan: Corporate Social Responsibility in Asia: A Confucian Context 8: Krishnamurthy Sriramesh, Chew Wee Ng, Soh Ting Ting, and Luo Wanyin: Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore 9: Mariela Perez: Corporate Social Responsibility in Mexico: An Approximation from the Point of View of Communication PART III: Legal Perspectives 10: Matthew W. Seeger and Steven J. Hipfel: Legal Versus Ethical Arguments: Contexts for Corporate Social Responsibility 11: Keith Michael Hearit: Corporate Deception and Fraud: The Case for an Ethical Apologia 12: John Llewellyn: Regulation: Government, Business, and the Self in the United States 13: Dean Ritz: Can Corporate Personhood Be Socially Responsible? PART IV: Economic Perspectives 14: James Arnt Aune: How to Read Milton Friedman: Corporate Social Responsibility and Todays Capitalisms 15: Dana L. Cloud: Corporate Social Responsibility as Oxymoron: Universalization and Exploitation at Boeing 16: Stewart Lawrence: Towards an Accounting for Sustainability: A New Zealand View 17: Brenden E. Kendall, Rebecca Gill, and George Cheney: Consumer Activism and Corporate Social Responsibility: How Strong a Connection? PART V: Social Perspectives 18: Stanley Deetz: Corporate Governance, Corporate Social Responsibility, and Communication 19: Grant Samkin and Stewart Lawrence: Corporate and Institutional Responses to the Challenge of HIV/AIDS: The Case of South Africa 20: Marcus Breen: Business, Society, and Impacts on Indigenous Peoples 21: Graham Knight: Activism, Risk, and Communicational Politics: Nike and the Sweatshop Problem PART VI: Environmental Perspectives 22: Connie Bullis and Fumiko Ie: Corporate Environmentalism 24: Tarla Rai Peterson and Todd Norton: Discourses of Sustainability in Todays Public Sphere 25: Worawan Yim Ongkrutraksa: Green Marketing and Advertising 26: Shiv Ganesh: Sustainable Development Discourse and the Global Economy: Promoting Responsibility, Containing Change 27: Douglas Crawford-Brown: The Behavior of Corporate Species in Ecosystems and Their Roles in Environmental Change PART VII: Commentary on Corporate Social Responsibility: The Contributions of Communication and Other Perspectives 28: Theodore E. Zorn and Eva Collins: Is Sustainability Sustainable? Corporate Social Responsibility, Sustainable Business, and Management Fashion 29: Charles Conrad and JéAnna Abbott: Corporate Social Responsibility and Public Policymaking 30: Debashish Munshi and Priya Kurian: The Case of the Subaltern Public: A Postcolonial Investigation of Corporate Social Responsibility's (O)missions 31: Lars Thøger Christensen: The Discourse of Corporate Social Responsibility: Postmodern Remarks 32: Patricia H. Werhane: Corporate Social Responsibility/Corporate Moral Responsibility: Is There a Difference and the Difference It Makes

Steve May is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is also currently a Leadership Fellow at the Institute for the Arts and the Humanities and an Ethics Fellow at the Parr Ethics Center, and serves as an ethics researcher and consultant for the Ethics at Work program at Duke University's Kenan Institute for Ethics. His most recent books include Case Studies in Organizational Communication: Ethical Perspectives and Practices and Engaging Organizational Communication Theory and Research: Multiple Perspectives. He is a past forum editor of Management Communication Quarterly. George Cheney is Pforessor of Communication at the University of Utah, where he also serves as Director of Peace and Conflict Studies. In addition, he is Adjunct Professor of Management Communication at the University of Waikato, Hamilton, New Zealand. Cheney has authored, co-authored, or co-edited five books and he had published over 75 journal articles and book chapters. Recognized for both teaching and research, he has lectured, conducted research, and consulted in Western Europe and Latin America, in addition to the United States and New Zealand. He is a past chair of the Organizational Communication Division of the National Communication Association and is a reviews editor for Organization. Juliet Roper is Professor of Management Communication at the Waikato Management School, University of Waikato in Hamilton, New Zealand. She is currently the Sustainability Convenor for the Waikato Management School and representative for the school's membership in the European Academy of Business in Society (EABIS). She is co-author of The Politics of Representation: Election Campaigning and Proportional Representation, and has published articles in many journals, including the Journal of Public Relations Research, Public Relations Review, the Journal of Applied Communication Research,and the Journal of Public Affairs and Corporate Governance.