Examines the profound impact of therapeutic discourse on our lives and on our contemporary notions of identity. This book examines a range of sources to show how self-help culture has transformed contemporary emotional life and how therapy complicates individuals' lives even as it claims to dissect their emotional experiences and heal trauma.

Acknowledgments 1. Introduction Cultural Sociology and the Therapeutic Therapy as a New Emotional Style Texts and Contexts Cultural Critique and Psychology 2. Freud: ACultural Innovator Psychoanalysis as a Charismatic Enterprise The Social Organization of Freudian Charisma Freud in America The Freudian Cultural Matrix The Romance of Psychology and Popular Culture Conclusion 3. From Homo economicus to Homo communicans Emotional Control in the Sociology of Organizations The Power of Control and the Control of Power Psychologists Enter the Market ANew Emotional Style Emotional Control The Communicative Ethic as the Spirit of the Corporation Emotional, Moral, and Professional Competence Conclusion 4. The Tyranny of Intimacy Intimacy: An Increasingly Cold Haven Beyond Their Will? Psychologists and Marriage What Feminism and Psychology Have in Common Intimacy: ANew Emotional Imagination Communicative Rationality in the Bedroom Toward the Ideology of Pure Emotion The Cooling of Passion Conclusion 5. Triumphant Suffering Why Therapy Triumphed The Therapeutic Narrative of Selfhood Performing the Self through Therapy ANarrative in Action Conclusion 6. ANew Emotional Stratification? The Rise of Emotional Competence Emotional Intelligence and Its Antecedents The Global Therapeutic Habitus and the New Man Intimacy as a Social Good Conclusion 7. Conclusion: Institutional Pragmatism in the Study of Culture Notes Index

"A tour de force of critical insights and broad scholarship that provides a rich banquet of ideas for those interested in a broader understanding of the modern soul. It is one of those rare books that forces the reader, whether he agrees or disagrees, to think in new and creative ways."—Charles W. Smith, author of Success and Survival on Wall Street

"Eva Illouz has made another seminal contribution to cultural sociology. Forty years ago, Philip Rieff announced the advent of a new 'therapeutic culture' wherein self-realization, once achieved as a byproduct of commitment to a communal purpose, is pursued as an end in itself. How the therapeutic culture affects selfhood, on the other hand, has remained a mystery. To clarify the matter, Illouz shows how therapeutic values insinuate themselves into the corporate world, the state, mass media, civil society, the family, and the bedroom. Eva Illouz has given to our generation the fullest and clearest account of therapeutic individualism ever written."—Barry Schwartz, author of Abraham Lincoln in the Post-Heroic Era

"Located within a cultural history of introspection, Eva Illouz has given us a highly original treatise-a cultural critique-of therapeutic discourse as one of the principal historical formations, languages, and codes that both articulate and shape what modern selfhood is today. An important work in cultural sociology and the sociology of emotions, Illouz will change many of our ideas about the emotions and late capitalism."—E. Doyle McCarthy, author of Knowledge as Culture: The New Sociology of Knowledge