“This book is literary anthropology at its very best. Peter Wogan succeeds in writing with beauty and grace about a knotty subject, offering a memorable tale of immigration, corporate greed, the American dream, and intercultural friendship. Every so often a book comes along that restores my faith in the lyrical and liberating possibilities of ethnography. This book has done that for me. I recommend it to all who care about the future of humanistic research and writing.” (Ruth Behar, Professor of Anthropology, University of Michigan, USA)

“This book is a joy, proof that anthropology matters when it comes from a genuine desire to understand what makes us human. Peter Wogan has given us a memorable, learned, compassionate portrait of immigrants in America, with characters that are alive.” (Ilan Stavans, Professor of Latin American and Latino Culture, Amherst College, USA)

“Corner-store dreams are my dreams. Not just in terms of our struggle to make it, but also ourdesire to belong and to be heard. I’ve lived in Salem most of my life. I've been to these tiendas that made my parents feel at home. Now I can't wait until my daughter is old enough to read this book.” (Jaime Arredondo, Treasurer for PCUN, Oregon Latino Farmworkers Organization)